Slide 1HistoryIkea and the EnvironmentStrengthsSlide 5WeaknessesSlide 7Facts and FiguresIkea PortlandSourcesRobert ChristnerRobert ChristnerChristina CruzChristina CruzEric LoraEric LoraHistoryHistoryIngbar Kamprad was the founderIngbar Kamprad was the founderFounded in 1943 in SwedenFounded in 1943 in SwedenIKEA originally sold pens, wallets, picture frames, IKEA originally sold pens, wallets, picture frames, table runners, watches, jewelery and nylon stockingstable runners, watches, jewelery and nylon stockings1985 first store in the U.S. opens1985 first store in the U.S. opensIkea and the EnvironmentIkea and the EnvironmentThree Corner StonesThree Corner StonesWe use fewer raw materials and create less We use fewer raw materials and create less waste and discharge.waste and discharge. The extensive use of wood in our products.The extensive use of wood in our products.Wood is a recyclable, biodegradable and Wood is a recyclable, biodegradable and renewable material – an excellent material to renewable material – an excellent material to use from an environmental point of view.use from an environmental point of view. Training co-workers and engaging them in Training co-workers and engaging them in environmental issues. environmental issues.StrengthsStrengthsItems are coordinatedItems are coordinatedGreat designGreat designInternational appealsInternational appealsInviting (restaurant, play Inviting (restaurant, play area)area)Show roomsShow roomsSustainable practices ( no Sustainable practices ( no bags)bags)AffordableAffordableWide range of styleWide range of styleWide range in functionsWide range in functionsStrengthsStrengths““No matter which style No matter which style you prefer, there's the you prefer, there's the latest armchair that goes latest armchair that goes with the classic bookcase with the classic bookcase that goes with the new that goes with the new extending table that extending table that goes with last year's goes with last year's armchair. So our range armchair. So our range continues to be wide in a continues to be wide in a variety of ways. Year variety of ways. Year after year after year.”after year after year.”WeaknessesWeaknessesCrowd Crowd Items need assembly Items need assembly Location (32 stores in the U.S.)Location (32 stores in the U.S.)Lack of advertising in the U.S. MarketLack of advertising in the U.S. MarketMass productionMass production““By Christmas 2007, every living room in Portland By Christmas 2007, every living room in Portland will be identical. I’ve seen it happen before” - Chazwill be identical. I’ve seen it happen before” - ChazOpportunitiesOpportunitiesExpansion into electronicsExpansion into electronicsHigh traffic (PDX) High traffic (PDX) More advertising for U.S. marketThreatsThreatsHigher end furniture storesHigher end furniture storesPottery Barn, Crate & Pottery Barn, Crate & Barrel, Pier 1 ImportsBarrel, Pier 1 ImportsTarget, Wal-Mart, and other Target, Wal-Mart, and other local Retailers local RetailersFacts and FiguresFacts and FiguresSales by region Asia + Australia 3 % North America 16 % Europe 81 %The IKEA Group in figures Sales for the IKEA Group for the financial year 2004 (1 September 2004 - 31 August 2005) totalled 14.8 billion euro.Ikea PortlandIkea PortlandMAX stop MAX stop “Cascade Station”“Cascade Station”Close to the Close to the Portland Airport Portland Airport 250 seat restaurant 250 seat restaurant 75 bike racks 75 bike racks 280,000 sq. ft.280,000 sq. ft.Sources Sources
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