Slide 1About REIHistoryREI MembershipProductsStoresFortune’s Top 100 Places to WorkLocal CompetitorsBranching OutQuestions?Stephanie CreekJim HodgsonJohn LimAbout REI•“Recreational Equipment Inc.”•American consumers' co-op•Sells outdoor gear and sporting goods.•Sales mediums:–Retail Stores–Catalogs–InternetHistory•First store opened in 1938 in Seattle, WA•Founded by Lloyd Anderson and 22 fellow climbers.•Established as a consumer co-op.REI Membership•One time fee of $15 to join.•Benefits:–Gear Rental Discounts–Return 10% of purchases.•Over 3 million members, nation’s largest co-op.Products•Quality gear, clothing and footwear •Backed by 100% guarantee•Set product standards for outdoor sports industry•Conduct tests in lab and field by employees•25% of sales are REI-brand•REI's mountain, road and touring bike lines - "Novara"Stores•Over 90 locations in 27 states•Facilities for testing equipment–bike test trails–climbing pinnacles–camp stove demonstration tables •Outdoors Education: –in-store clinics–sponsored events –association with local outdoor organizations•Internet kiosks–product information–recreation resources –order from complete REI lineFortune’s Top 100 Places to Work•9th in 2006•How Winners Are Selected –Evaluated on culture, policies, unique practices, and benefits–Random 400 employees survey measuring:•fairness in management•pride in work•job satisfaction•Camaraderie•What Puts REI Among the Top 100? –Retirement plan that doesn't require individual contributions–Health-care benefits for all, including part-time employees–Gear discounts and free gear rentals–Encouragement of work/life balance–Outdoor-focused culture that encourages outdoor activity –Camaraderie, open communication and opportunity for advancement–Gear grants to take on a personal outdoor challenges–Community involvement, contributed $20 million to local recreation clubs –Incentive pay program–Employee discounts up to 50%Local Competitors•Big 5•Bi-Mart•G.I. Joe’s•WalmartBranching Out•REI Adventures•REI Gives–Youth Programs–Community Service–Grants–Stewardship Awards•Online Store•Retail
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