UGA ANTH 1102 - ART and Globalization
Type Lecture Note
Pages 8

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ART and GlobalizationAnthropology of ArtWhat is art?An object or event that evokes an aesthetic reactionEvent  productions, showSomething that changes an individuals emotionsExpressive cultureArt and cultureArt encompasses all of cultureEconomicsCave art reflected people economic behaviorHow people survivedAztecs hieroglyphicsKinshipNavajo blankets  materinneal kinship groupsCongo masks  patrineal kinship groupsTotem polesScottish tartan (plaid)MarriageWedding gownWears white when no one else at the wedding doesBride is supposed to look better than everyone elsePoliticalMayansPolitical propaganda / political ideasStatue of libertyReligionExpressions of religionImage of gods and/or idolsArt and cultureArt compasses all of cultureReligionLocating ArtWhat defines art?Something with an aesthetic quality that provokes an emotional responseLocationWe define art by where it is and where people display itPurposeThe production of some kind of object, behavior, or eventThis is not true in all culturesIn many societies art is not a separate thingEX: wood sculpturesWe need to avoid applying our own standards…What makes art?The individual artists?In western cultures  it is an individual actEX: Mona Lisa  we think of Divenchi, not of Italian cultureNon-western culturesMore collective productionProduce things that are prettyIt is a more collective productionEX: Tiv of Nigeria  made in public, people don’t just do it by themselvesArt, society, and CultureArt as communicationArtist intentions and audience reactionsEX: dramas and plays  trying to evoke an emotional responseSometimes it is planned, but sometimes it is notEX: a memorialMeaning is connected to cultureEX: 9/11 memorial, in our culture it has a specific meaning, but it doesn’t mean the same thing to people outside of our cultureCultural transmission of the ArtsArt transmitting cultureStorytellingIn some societies storytellers are extremely importantCultural ideas that are a part of who they areFolk MusicDifferent types of music are associated with different culturesTransmission of artCreation is learnedEX: family (Aruba) learning of artLeather workers, create art through working with leatherEX: going to art schoolMore formal, specialized skillUnderstanding is learnedWe learn how we understand art from a cultural perspective and a personal perspectiveDependent on cultural backgroundArt, Continuity, and ChangeArt continues through timeIt changes throughout time as wellArt continues to change from this multicultural pastOur culture defines how art changes and what we define as old art & new artEX: Star WarsGlobal Culture and InteractionsColonialismCultures now interact with each other in some sort of wayWorld SystemGlobalismWe see people do things in our society that doesn’t really belong and isn’t really from our own cultureColonialismDomination of a culture by a foreign powerIt is always culturalEuropean colonialism1492Expansion of European Power over all other parts of the globeColonialism and identityModern Geo PoliticsColonialism created:Whole countriesNew groups, ethnicities, etc.Colonialism lead to:The death of millions of peopleGlobal economics are the result of colonialismEX: the United NationsEmergence of the World SystemModern world system3 specialization positionCoreBritain, U.S.SemiperipheyPeripheryThird world countriesEveryone is connected through an economic systemWhen something goes wrong in one part of the world it tends to go wrong in other parts of the worldWorld system todayWorld system theory stresses existence of a global cultureEmphasizes linkagesThe spread of industrializationUndeveloped and underdeveloped countries aren’t very industrializedExpansion has led to the destruction of:Local economies and indigenous populationsLocal environmentsLocal peoples themselvesEntire cultures are disappearingContact and DominationModern cultural contact and conflictDevelopment and environmentalismReligious changeIntermixing of religious beliefs and idealsMissionization  missionariesCultural imperialismWhen multinational corporations come it and change thinsIs a world system leading to a single Global Culture?AcculturationPeople are becoming more acculturatedWesternizationA transnational culture of consumptionGlobal culture and cultural diffusion driven by:TechnologyWestern televisionMovementPeople move all around the world for workMediaPeople are trying to sell their products on a global scaleMaking and Remaking CultureGlobal influencesCreatively readingLocal interpretationsEX: cell phonesIncreases communication on a global scalePopular CultureHollywood MoviesSell these movies all over the worldThe Continuance of DiversityGlobalism is RealIdeas get spread out rapidlyBut we are not entering a homogenizationNot everyone will ever be apart of the same cultureCultures are constantly changingMore now than it ever has beforeCreating of new identitiesPeople’s identities are constantly changingMaintaining old traditionsSome are dying off, but many are resisting this trendResisting external influencesAnti-modernism← ART and Globalization ←← Anthropology of Art- What is art?o An object or event that evokes an aesthetic reaction Event  productions, showo Something that changes an individuals emotions o Expressive culture ←← Art and culture- Art encompasses all of cultureo Economics Cave art reflected people economic behavior How people survived  Aztecs hieroglyphics o Kinship Navajo blankets  materinneal kinship groups Congo masks  patrineal kinship groups  Totem poles  Scottish tartan (plaid)o Marriage Wedding gown  Wears white when no one else at the wedding does Bride is supposed to look better than everyone else o Political Mayans  Political propaganda / political ideas Statue of liberty o Religion Expressions of religion Image of gods and/or idols ← Art and culture- Art compasses all of cultureo Religion←← Locating Art- What defines art?o Something with an aesthetic quality that provokes an emotional response o Location We define art by where it is and where people display ito Purpose The production of some kind of object, behavior, or event This is not true in all cultures In many societies art is not a separate thing EX: wood sculptures o We need to avoid applying our own standards… - What makes art?o The individual artists? In western cultures  it is an individual act EX: Mona Lisa  we think


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UGA ANTH 1102 - ART and Globalization

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