PSY 401 1st Edition Lecture 28 Outline of Last Lecture I. Early American Psychology a. Granville Stanley Halli. Clark Universityii. APAiii. Psychoanalysisiv. Contributions to Psychology b. Hugo Munsterburgi. PhD, MDii. Director of Harvard Labiii. Applied Psychology iv. Clinical Psychologyv. Legal Psychology Outline of Current Lecture I. Early American Psychologya. Hugo Munsterburgi. Industrial Psychology II. Behaviorisma. Ivan Pavlov (1849-1936)i. Nobel Prize for work on digestion (using dogs)ii. Salivary Reflexiii. Classical Conditioning Current Lecture III. Early American Psychologya. Hugo Munsterburgi. Industrial Psychology 1. “Psychology and Industrial Efficiency” (1913)a. employee selection for specific tasksb. critical of the IQ test because to generalc. skills should be measured in a way that is specific for the position rather than generalized d. Example: measure reaction time for individuals applying to be car/carriage driversi. Using a rudimentary form of virtual simulations- 1=Person 2=animal, etc. These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.2. Marketing and Advertisinga. Repetition increases public awarenessi. Today is know as Mere Exposure Effect: the more you see something the more you like itii. Separate section for advertisements than the contentiii. “Social Sins in Advertising” (1914) 1. too much IV. Behaviorisma. Ivan Pavlov (1849-1936)i. Nobel Prize for work on digestion (using dogs)ii. Salivary Reflex1. How saliva is produced by organism in response to some stimulusa. Found it was much more complex than people thought: only certain types of food created salivations (not all stimulus), also found discrimination ability (amount or type of saliva produced varied depending on the stimulus-salty vs. sweet)i. Measured all of this by attaching tubes to dogs’ salivary glands and collecting the saliva in beakers2. Usually had research assistants take care of the dogs and had them all where white lab coats. One day Pavlov went down to the basement where the dogs were and noticed the dogs started salivating when he came down in his white lab coat. a. Called this ‘spontaneous salivation’ or ‘psychic secretion’iii. Classical Conditioning1. Unconditioned stimulus (food)2. Unconditioned response (salivate)3. Conditioned stimulus (tone)4. Conditioned response (salivation) a. Actioned at a distance: reflex to something a distance away b. Lots of variations (tones, light, metronome,
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