PSY 401 1st Edition Lecture 28 Outline of Last Lecture I Early American Psychology a Granville Stanley Hall i Clark University ii APA iii Psychoanalysis iv Contributions to Psychology b Hugo Munsterburg i PhD MD ii Director of Harvard Lab iii Applied Psychology iv Clinical Psychology v Legal Psychology Outline of Current Lecture I II Early American Psychology a Hugo Munsterburg i Industrial Psychology Behaviorism a Ivan Pavlov 1849 1936 i Nobel Prize for work on digestion using dogs ii Salivary Reflex iii Classical Conditioning Current Lecture III Early American Psychology a Hugo Munsterburg i Industrial Psychology 1 Psychology and Industrial Efficiency 1913 a employee selection for specific tasks b critical of the IQ test because to general c skills should be measured in a way that is specific for the position rather than generalized d Example measure reaction time for individuals applying to be car carriage drivers i Using a rudimentary form of virtual simulations1 Person 2 animal etc These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute 2 Marketing and Advertising a Repetition increases public awareness i Today is know as Mere Exposure Effect the more you see something the more you like it ii Separate section for advertisements than the content iii Social Sins in Advertising 1914 1 too much IV Behaviorism a Ivan Pavlov 1849 1936 i Nobel Prize for work on digestion using dogs ii Salivary Reflex 1 How saliva is produced by organism in response to some stimulus a Found it was much more complex than people thought only certain types of food created salivations not all stimulus also found discrimination ability amount or type of saliva produced varied depending on the stimulus salty vs sweet i Measured all of this by attaching tubes to dogs salivary glands and collecting the saliva in beakers 2 Usually had research assistants take care of the dogs and had them all where white lab coats One day Pavlov went down to the basement where the dogs were and noticed the dogs started salivating when he came down in his white lab coat a Called this spontaneous salivation or psychic secretion iii Classical Conditioning 1 Unconditioned stimulus food 2 Unconditioned response salivate 3 Conditioned stimulus tone 4 Conditioned response salivation a Actioned at a distance reflex to something a distance away b Lots of variations tones light metronome songs
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