TELE 3010 1st Edition Lecture 2 Outline of Last Lecture II Oral Communication III Written Communication IV The Beginning of Mass Media a The Gutenberg Press V How Media Can Transform a Society a Examples from the Protestant Reformation VI How Mass Media Has Transformed VII Conclusions a Epistemology Ontology Outline of Current Lecture I Media as a Process a Significant v Mundane b Nomad Media Spaces c How Media Structures Our Everyday II The Circulation of Meaning a Engaging the Media World b Media is Translation III Conclusion Current Lecture Media and Mediation in Everyday Life Silverstone Why Study The Media Chp 1 2 These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute The author Silverstone begins the text by talking about Texture of Experience Media are an essential dimension of everyday existence and experience It is a process and we cannot look at it as something singular Media is Social meaning it engages with particular life experiences Historical Example African Americans were brought here as slaves which correlated with the social tensions of African Americans today World War II led to the creation of Israel which has contributed to the strife that is in Israel today All historical factors matter when it comes to the process of media Political Economic political factors and economic factors contribute to these processes of what media is Global Media is an export and the political messages through media go across borders and carry throughout the world Media as a Site of Struggle Technological Media is a technological struggle because technology is constantly evolving with Internet taking over television and the changes with newspapers and their transition into becoming digital for example It is also a struggle because not everyone has access to the same technologies Industrial struggle Media is an industrial struggle because the corporations are always competing against each other CBS vs NBC for example Social Struggle Whose voices are being heard Whose voices aren t What group of people is being represented and what group is being left out These are all questions that the media must consider Media also struggles with Ownership and control of institutions and meanings Access participation meaning who is allowed to participate and who is allowed to actually make and design the media These requirements change over time and have been enhanced because of digital media Representations and how do these companies represent the issue Common sense as it is taken for granted by the media The results of these struggles inform and affect how we see each other and how we see ourselves The Significant vs The Mundane Ordinary What is significant to the media The extra ordinary Events or crisis situations like violence war ceremonies the eccentric for example your every day politician won t make the news as much as the fiery eye politician and news that violates the common norm When the dog bites man it is no big deal However when the man bites dog that is news The media deems these things to be significant Why study the ordinary The reality that we participate in and share is shaped by media representations the world is displayed across genres not just in news and performed by radio internet memes iPhone videos these are all ordinary performances The media are central to the production and maintenance of common sense How the author describes common sense Expression of experience Invisible measure of most things Lack of singularity Media reproduce common sense appeal to it exploit it and misrepresent it What is common sense Clifford Geertz wrote of common sense found in its tonalities or nuances of it s presentation It is practical and there is nothing abstract or theoretical about it It is natural and self evident It is superficial and accessible open to all Antonio Gramsci wrote of common sense It is interested in the ways of the ruling classes of society Our understanding of the world is derived from the classes It is taken for granted by the ruling class Silverstone also describes us as Nomads of Media Spaces When we engage in media we move in out and across all of these from Private to public spaces Real to the fictional to the virtual The real being our every day life outside of media Fictional what s not real and virtual being simulations like games or memes we see on social media The lines between these sometimes get blurred because of media example of this reality television Local to global Sacred to secular Familiar to strange Secure to threatening Shared to solitary Home to away We wander between these spaces without even knowing it is what the author wants us to understand from this Examples we look at the American flag posted on the Jumbotron at sporting events rather than the actual flag on the field Media Structures Our Everyday How With television day parts like morning talk shows mid day news evening news late night talk shows Television is structured with morning talk shows designed to be upbeat and with late night talk shows to provide entertainment and generate laughter Media also offers us points of reference like when you want to know the weather of the day and you look it up on your app on your phone or online points of stop like re watching the twin towers every year on September 11th points for the glance and gaze and points for the engagement and disengagement the media that catches our attention or causes us to break our attention The author challenges us to think Is the media Hyper reality It is all just fantasy illusion spectacle self preferentiality hyper real We know that we know the difference between these things but we have a tendency to believe some of the illusion see page 9 in Why Study the Media The author speaks on mediation as a process that establishes meaning It is the continuous activity of engagement and disengagement between producers and consumers It is also the continual circulation of meaning between and across texts The Circulation of Meaning With primary texts like FOX news and secondary texts a show of one person off of FOX news These two create intertextualities Replay replaying clips to emphasize meaning like on the news Using parody and pastiche when one makes fun of a story in order to get the meaning across And using discourses that surround the texts All of these compromise the media world Engaging the Mediated World