TELE 3010 1nd Edition Lecture 15Outline of Last Lecture I. Narrative Structurea. Structural Position of Characters Outline of Current Lecture I. Beginning of Issues in Media Representation Current LectureIssues in Media Representation- Media representations are not reality, but that representation can inform our idea of real life.- Media often do not try to reflect the real world.- Ambiguity in defining what is “real”.- Do media firms have the obligation to reflect the reality? – it is a for profit industry so most things are done solely for profit.- Overall, mainstream media historically have reproduced social inequalities based on race/gender/sexual orientation. Significant of media content- Content as a reflection of producers – if there is no diversity in production, we will only see one demographic or social group represented.- Content as a reflection of audience preference – the audience gets what they want, but do wewant what we really are getting? Do we really have a choice?- Content as a reflection of society in general - Content as an influence on audiences - Content as a self-enclosed text – this refers to looking at content as text itself and the messages within.- Studying content is the most commonly used media analysis.Race, Ethnicity, and Media- Race is socially constructed. The white norm is normal in American media and society.- Racial signifierSignifies race as an important trait to notice. The absence of racial signifiers for white signifies whiteness. - Inclusion, Roles, and ControlInclusion: do media producers include the image of different racial and ethnic groups?These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.Roles: how are minorities portrayed?Control: do people from different racial and ethnic groups have control over the creation of media images?-
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