TELE 3010 Exam 4 NotesLecture Notes:04/02/13Exam 3 Feedback- Problem Questions:o 1) Character are people featured in a TV Narrative (answer: true) Issue: characters can also include animals and objects, not just peopleo 2) PTI clip featured and animated debate (answer: true)  Issue: whether animated meant heated or meant an actual animation (like a cartoon)o 3) Issue:- The TA is going to look at all of the problem questions and the prof. will make a decision whether any should be dropped (or extra points added) Global Flow of Visual Culture Powerpoint -- Sturken & Cartwright (Chapter 10)“Earthrise” 1968, Apollo 8- Pictures of the earth- The world is HUGE- We often have a local mindset o It’s hard to think like someone who lives on the other side of the world- The picture: is iconico For the first time everyone saw themselves as not just apart of a single town or country, but as apart of one planeto Key picture mentioned in the bookThe World- Image of a world map- “What country’s have you been to?’o Mentioned in class:- Peru - Uruguay- Equador o Countries in Africa:- Tanzania- Zimbabwe- Libya- Kenya- South Africa- Ethiopia- Sudan o Australia – pretty much just Australia - We learn about these places from media - Language changes place by placeClips – watched in-class - Seinfeld:o Talking/arguing about where they should travel They point out flaws in every place mentionedo They decide to go to Paris - Robin Williams on Bravoo Keep track of all the identities (prof) Crouching dragon – Asian Indian – thanking Gandhi Fashion-ista guy – I like your outfit  to someone on the first row Puts on a girls shawl – Bombay director, created a musical  Covers up more of his face – citizen of Iran; says “Help Me” Dance director  Cast member of Iron chef – cooking octopus balls – Asian  Bull fighter (w/ a crappy cape) A guy under “Amish house arrest”  Car wash ECT.o Talking about how fast the human mind works o Both Robin Williams and Seinfeld are cycling through media images  What people think about these groups of people2 Images (back to powerpoint)- Bob Marley – he is from Jamaica- Brazil – they are good at soccer Image of South America / Cartoon Map- Choose some words to describe each countryo Brazil – soccero Uruguay – nothing We have no language for Uruguay o Argentina – also soccer, Lionel Messi(sp?) (World’s “greatest” soccer player) o Columbia – drugs, coffee, violenceo Venezuela – Chavez - If you are to understand the world, you have to take the role of media seriously - Showed cartoon map of “How Americans see Europe” Satelliets- Satellites allow us to VISUALIZE the eartho Weather reports allow us to do this on a daily basis Based on satellite imageso GPS (Global Positioning Systems) allow for SPECIFICITY of location and of oneselfo Google Earth allows us to visualize locality within a broader landscape  City, region, and nation Link to google earth Global Media- Theories: (tells us about globalization)o Cultural Imperialism (1950-1980)o Media Globalization (1980-current) Key trends:- Contra flows- Syncretic media- Global brands- Diasporic media- Indigenous media- National media Concept 1: Cultural Imperialism - “West to the rest”o Dependence of the world on western media (past Colonial Powers)- Definition “Cultural Imperialism refers to how a way of life is exported through cultural products”- Describes western media’s (AM/Euro) relation to the postcolonial world- Radio/ TV Marti (aimed at Cube); VOAConcept 2: Media Globalization- Contra Flowso Influenced by a range of different trends that now make up the media landscape in the rest of the world o Def: “the flow of media programming from the developing world to the developed western world”o Betty La Fea / Ugly Bettyo Originally from: Colombian Telenovela o A show from another part of the world being re-made for Americans o Complex process of media development - Syncretic mediao Definition: “Cultural forms created in multinational and transcultural / transnational contexts”o Ex: Hong Kong Cinema Action films of the 1980-90s had Japanese, Chinese, Taiwanese, Filipino, Australian and American directors Made, distributed and watched by global audiences Remains important today Key: Actors: Bruce Lee, Jackie Chan, Chow yun Fat, & Jet Lio Watched clip: Bruce Lee – Nuchaku Bruce Lee fighting a group of people o Media should not just be though of the west and the rest- Global brandso The Localization of Global Corporate Brandso Constrasting views: View 1: Global corporation are leading to cultural homogenization (McDonaldization of the world) View 2: Global corporations are creating locally authentic versionsof the global brando Impact: “The Golden Arches Theory”  The world is becoming one global culture o Ads for the same product are different in different countries Localization of a global product- Diasporic mediao Media created by ethnic communities living outside of their country of origino Word for this is  Diasporao Example: My Big Fat Greek Wedding Script by: Nia Vardalos (also starring as the lead character)- Nia is a Greek-Americano Watched a clip: From the movie My Big Fat Greek Wedding  Clip about how crazy Greek people are When she introduces Ian everyone starts hugging and kissing him Brother says “If you hurt my sister I’ll kill you”  “Ian is a vegetarian… he doesn’t eat meat”- “What do you mean he doesn’t eat meat?... that’s okay, I make lamb.”  Clip contrasts her family versus his family - Her family: loud and crazy- His family: quiet and simple04/04/13Global Flow of Visual Culture - Powerpoint continuedConcept 2: Mass Globalization- Indigenous mediao Definition: “Media created to reaffirm ethnic and local values over the homogenizing forces of national or global media”o Example: Inuit Broadcasting corporationo Super Hero: Super Shamou - Diasporic Mediao Ex: Bend it Like Beckham (watched Trailer in class) About an Indian girl living in the US who want to play Football (soccer), but her family (espically her mother) doesn’t improve- National media o Definition: “National Media are focused on creating a visual language thatis unique to the culture of that nationo Example1: Bollywood, the film industry based in Mumbai, Indiao Historically National, now Diasporic & Syncretico Genre: Musicalso