TELE 3010 Exam 4 Notes04/16/13Study Guide: Exam 4 (Thursday, April 18th)- 1) Exam 4 will primarily based on 2 PowerPoint’s (on Chapter 10 and on the YouTube book) with SOME questions from the textbook- 2) Reading Youtube Book (read sections on videos mentioned in the PowerPoint)- 3) Chapter 10 (Stunrken and Cartwright)- You do NOT need to read the least section of this chapter (it is entitled borders and franchise: art and the global)- 4) Miscellaneous visual material we saw in class- 5) Lecture by Mark Lashley on Youtube / VloggingYouTube Lecture ContinuedThe Genres  stable forms of storytelling- A new form of media- Genres  types of stories that are told over and over again- Types of Genres o The Phenomo The Mirroro The Morpho The Experimento The Witnesso The Shorto The Experiment The Phenom- Short for Phenomenon- Definition: “A youtube video that has a vast viral impact.”- Defined by viewership- In each case, the thematic, stulistic, or narrative treatment of …- Chapter 3: The Phenom (Icons) o Gary Brolsma (Numa Numa) First aired on a German comedy channelo Tay Zonday (Chocolate Rain)o Chris Crocker (Leave Brittany Along)o Juan Mann (Free Hugs)o Soulja BoyClips: Numa Numa - Watched Clip: Random Guy singing the songo Looks like he is having a lot of fun- Watched Clip: tow younger guys singing the song - Watched Clip: Osama Bin Lata Numa Numao A guy dressed as Osama singing the songo We are transitioning from people just singing the song, to people dressing up as someone else Recent “Icons” - Rebecca Black (Friday)o The song is annoyingo We enjoy making fun of her o Made by a record company that parents pay to get their child in a music video- PSY (Gangnam Style)o Turned into a dance craze o A lot of really random funny elements- Our culture wants everything new and fun every few secondso Gangnam Style  A part of Soul (which is a place?)- Making fun of those peopleYouTube and everyday life- “We used to live on farms, we used to live in towns, now we live on the internet”o Quote from the film The Social Network- What happens when we start to RECORD life as we LIVE it? o We stop livingChapter 4: Phenom / Childhood- Our collective understanding of childhood is now increasingly mediated through viral means- Charlie Bit My Finger (from textbook) o “Ouch, Charlie”Chapter 5: Phenom / Pets- Animals are anthropomorphized- Animals become vehicles for viral storytelling- CLIPSo Talking dog (video from a student) Voice over to make the dog sound like it was talking Clip called: Ultimate Dog Tease (on Youtube)o Skateboarding Dog Tillman – from textbook Did no watch in classChapter 6: Phenom / Dancing- Dancing emerges as a key language for viral storytelling focused on performativity and identity- Performativity itself becomes a key element in identity presentation (fashion), reflexivity, and representation- Clip (watched in class): o The evolution of Dance (textbook)  In six minutes he takes a history of dance (television, movies, ect.) and collapses it Chapter 7: Phenom / Music- YouTube is dominated by music as the language of celebratory creativity o Both original and remakes- Clip: (didn’t watch in class)o Hurra Torpedo (from the textbook)Chapter 8: Phenom / Politics- Politics AS viral culture (social media is now an integral part of how politicans and popular culture intersect)- Clip:o Mitt Romney Style A more recent example Watched in classo Obama Girl (textbook) Did not watch in classChapter 9, 10, and 11- Chapter 9: Lets Get Physical o Guys back flip into Jeanso Daft Hands- Chapter 10: YouTube as a medium for fan fictiono Star warso Cult movieso Ect.- Chapter 11: Identity Politicso Gender: Lonely Girl 15, Miss Teen USA South CarolinaThe Mirror- The posing, placement and recording of the self over time with the central idea of keeping a public memory of personal change (and continuity) available on-line- Examples:o “Girl takes picture of herself every day for three years”o “Noah takes photo every day for six yearso “Evolution of a beard”o “41 years in 60 seconds”o Ect.- Clips: o Quick slide show of the pictures of a person aging and changing over time Their styles – how they change day to day Music was very serious – it was somber  They had an emotional investment - A visual poem- Tells the world how they should look at youThe Experiment- Recurring elements: Science and performativity; everyday objects and Extraordinary actions- Examples from textbook:o Diet Coke and Mentos  Watched the clip in class There are tons of blogs and how-to’s out their teaching the public how to do something similarThe Witness- The Witness refers to the intersection of mobile video technologies with concerns of reportage o Commonly referred to as I-Witness News- Properly delineated from other more selective, random and often trivial recordings of daily life- The Witness is characterized (through its placement within a wider journalistic frame) by the recording of public experience. - They are explicitly experiential – recording the act of new making - Clips:o UCLA Taser Incident Dark camera – the footage is awful You can’t really tell what is happening The sound is very powerful  Goes from being a local campus incident.. to becoming a national storyo Saddam Hussein Didn’t watch in classo Neda Documentary Video of a woman in Iran who was killed (shot in the heart by a snipper) – taken by a cell phone camera  She looked into the camera  “People will never look at Iran the same way”The Short (focus on Machinimas)- Machinimas are short video stories made from gaming software o Such as Halo- The term machinima is a combo of two words o Machingo Cinemao With the extra “i” referring to Amine- Refers to a rang of production techniques that uses CGI (character generated images) in a video game to edit together a narrative, using original imagery but new storyline and dialogue- Example: Red Versus Blue o One of the most iconic short film ever made o Making fun of the video game Halo The Morph- An editing technique, used to morph images, especially faces- A range of discursive, pedagogical and ideological functions underlie the morph as a genre- Clip: Women in Arto Famous pieces of artwork with women at the centero Their faces morph into each other in this videoEnd of Class- Watched a clip of Mumford and Sons playing the song “Ghosts That We Knew”o This is the same song that we