TELE 3010 1nd Edition Lecture 4Outline of Last LectureI. Media and SocializationII. How Media Dictates Our Learning Outline of Current LectureI. The Importance of Structure and Agencya. How structure and agency work togetherCurrent LectureStructural Constraint and Human AgencyStructure: (social structure) any recurring pattern of social behavior. The way something is organized, arranged, built or constructed. - For example, we can talk about family structure as a pattern of behaviors associated with the culturally defined idea of family. When people talk about how family structure has changed, they could be referring to the traditional family and how that has changed over the recent years. - Structures present opportunities and constraints; what can and can’t be done.- Another example is the US Constitution, which provides structure for our countryAgency: intentional and undetermined human action.- People choose to act in certain ways; we say people “have agency” which is the ability to act based on reason, emotion, whim, etc. - Structure limits, but doesn’t determine agency! How structure and agency work together.Relationships between institutions- Non-media structures (economy/government) affect the media industry while media industries influence non-media structures. For example, presidential debates. The media plays a huge part in these because they are basically providing a two hour show for the candidates to present their ideas and if a third party isn’t invited for the debate, his ideas aren’t heard to the people.Relationships within an industry/institution- How does the structure of media industries affect media personnel (their agency — limits, opportunities, constraints)? Answer: their are hierarchies in media which can limit ideas; cutbacks in funding; can’t write a negative story about and advertiser in the paper; etc. - How do media personnel influence media products (and the industry)?Relationship between institutions and the public- Structures —> look at the number of outlets of information. Mom & Pop newspapers could have a more editorial voice than a paper owned by a big corporation.These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- Personnel —> their is agency, so whose voices should be included? What messages do they construct?(Example: The View)- Readers/Public —> What do they buy or not buy (meaning products but also ideas). Do you buy the products that news corporations put out?- What do we want to believe (mythical dimensions?)? Because we can choose to believe what we want, we still have agency.- Pervasiveness of messages, hard to resist (violence; political propaganda)- How does technology shape those reactions? Digital media provides us an opportunity to fight back,
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