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UGA TELE 3010 - Regulating Media (Pt. 1)
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TELE 3010 1nd Edition Lecture 8 Outline of Last LectureI. The Role of Advertisinga. Measuring Audiencesb. Valuable Audiences c. Advertising Effects Outline of Current LectureI. Why is Regulation Important?II. First AmendmentIII. 2 Models of Regulation Current LectureRegulating MediaWhy is regulation of the media necessary and why does it exist?- Language - “The F word”. Many people have children in the car or in their homes and this cannot be on our media waves because it is offensive. How do parents or religious leaders explain these to their children or etc.? - Advertising - condoms, booze, erectile dysfunction pills. This must be regulated.- Children - they are vulnerable and regulation must occur to protect them- Wartime - the government is interested in making sure the population is on board with winninga conflict. What can we do to make sure this isn’t all we hear in the media.- Elections - Copyright - these regulate what is made and then re-shared. - Ownership - government allows broadcast stations to own so much. We don’t want one entity to own it all.- First Amendment - No law prohibiting freedom of speech.Regulation is necessary.These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.Regulation is good for business- It limits entrants into a market —> if you can say who and will can come into a market, it creates competition. Keeping people out of the market is good for business.- Establish or preserve a monopoly —> these are local cable channels. They have the power to preserve and establish the monopoly as the only providers in Athens.- Ensure rules favor you.- Level the playing field- It limits liability.- Supersede state laws and regulations.Who Regulates?- Federal Constitution. The constitution allows for copyrighting. - Executive Branch — Federal Communications Commission (FCC) and others, ATF, FTC.- Congress and the Legislative Branch. - Judicial Branch and the Courts - Media-Industries (they self regulate). Why regulate themselves? So no one else has to tell them how to run their business. First Amendment - Important when it comes to the press.$Congress shall make no law… abridging the freedom of speech or the press.- This doesn’t really grant us any rights - this just says the government can’t make any laws against these rights. It was applied to the states in the 1920s and ‘30s. - It’s central to democratic theory —> meaning if we aren’t allowed to have a voice, how can thegovernment be for the people and by the people? It wouldn’t be a “democracy”.$ First Amendment Values- It is an inalienable right. - Through this discourse of the First Amendment, people believe the truth will be revealed. - Through allowing government to not regulate the press, press can be a watchdog of power. - Idea of a safety valve — if people can vent their anger and expression through writing, theywon’t express it through violence. If it’s repressed, it will grow. - Participation in a representative system of government. 2 Models of Regulation1. Press Model —> limited. Example. the Athens Banner Herald. They can write what they want because they’re owned by a private company, and they’re covered under the First Amendment.2. Broadcast Model —> more restrictive.*- There’s a scarcity principle within broadcasting. There is limited space on the electromagnetic spectrum. For someone to own a broadcast station, one must have alicense. Anyone can own a newspaper if they want too.- The airwaves are owned by the public.- Government regulates it, and grants licenses to broadcasters as “public trustees” who must operate in the “public interest”, convenience, and necessity.$Who is the public interest?- It’s not defined. - Communications Act of 1934 establishes “public interest” requirement. - This act created the FCC through the executive branch, but it has powers of all 3 branches. $ What does the FCC do- They manage the broadcast spectrum- They renew broadcasters’ licenses- And they determine ownership limits. They do this so one corporation doesn’t own everything. They fear there won’t be a diversity of voices if this


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UGA TELE 3010 - Regulating Media (Pt. 1)

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