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UGA TELE 3010 - Fandom Part 2
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TELE 3010 1nd Edition Lecture 22Outline of Last LectureI. FandomOutline of Current LectureI. FandomII. Fans as a Multi-platformed worldCurrent LectureFans As Active Audiences1.Fandom is more complex that it appears on the surface2.It is a crucial process and practice for media production. It has enormous positive outcomes interms of profits.FANDOM- What is Fandom: The regular, emotionally involved consumption of a given popular narrative or text. - Fandom as response to the text (fascination/adoration, but also frustration/antagonism).- Fans are active producers and manipulators of meaning. - Fans present a challenge to control over meanings and ownership in culture (who gets to be the author?). All people who produce these products (like George Lucas and Star Wars) havecontrol over what is produced. The fans are the ones who are the authors of the experience.- Fandom and Taste Cultures: highbrow/lowbrow.What Fandom can provide (from the Trekkies documentary)1. Identity Role Models — like popular athletes serving as our role models or Captain Kirk in Star Trek.2. Community. Identification with others of a common place of belonging. 3. Religious or Transcendent functions — people wanting the Star Trek crew to marry them or be there when they die, etc.4. Totems5. Liminality6. Rebelliousness7. Power and controlThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.8. Pleasure (sexual and non-sexual)9. Governance — philosophy, morals, politics, etc. What about fandom as a cultural practice?1. Similar to other cultural and religious practices. 2. The meanings derived are multiple and varied (polysemic).3. Attempt to imbue our lives with meaning through signification.4. Pop culture becomes the means through which we related to others, including ourselves. (identity). We think about who we are within the text - it becomes this means of exchange.5. Means of negotiating and understanding the world.Fans in a digital, multi-platformed world- Platforms have increased: web, phone, DVDs, comic books, video games, licensed fiction.- Seriality (telling the stories) dispersed across media platforms/markets. The characters have the opportunity to tell the stories through these platforms.- TV as something “performed”- TV outside the box- New means of engaging with TV content. - Intensified relationship with hardcore fans.- Means of drawing-in casual audiences (fans can build viewership) — this is why Disney purchases marvel. etc.- Free Labor. Fans will market for you! If you wanna be “cool” you’ll follow what everyone is doing.- Fan practices have to be managed, that is, if you hold the rights with these productions - you have to control it. But you want to direct fan activity to acceptable uses. (Example of Elvis, Incorporated and


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UGA TELE 3010 - Fandom Part 2

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