TELE Exam 4 Notes04/11/13Guest Lecture: Mark Lashley YouTube: Vlogging and Participatory CultureOnline Media and Digital Literacy- Production and Consumption- What we makeo All of the “stuff” that we put online- What we takeo Everything we read, watch, hear, and downloadProduction/Consumption on YouTube- YouTube as a site of Participatory Cultureo Creativity, communal use, convergence (Henry Jenkings)o The digital realm enables new access to forms of communication we would not have been able to touch in years past- We can now produce and upload a video in minutes - YouTube as a site of Produsageo Producing and using (consuming) content at the same time (Axel Bruns) YouTube and its Forms- What kinds of videos do you see on YouTube?o YouTube genres: Music Cats Tutorials – how to videos Politics News Events Parodies YouTube’s tag line broadcast yourselfThe Vlog- What is a vlog?o Short for the term video blogo A blog, but with video o Created by individuals (can be anyone) who speaks into the camera by direct addresso Enabled by advances in technology that compresses time and space Speak to many people at once You don’t have to tell one person at a time- Webcams have made this much easierSome popular Vloggers- But are there different forms the vlog can take?- Here are some famous “basic” vlog entrieso Creepy Boyfriend – records messageo JB Fanvideo Laina – was on Jimmy Fallon - iJustine o iPhone Bill – her first bill came in a boxo Edited Show don’t tell- Shaycarl – Shaytards Begin!o First vlog he ever did o Less sophisticated than iJustine’s video- The Ryan Higa Showo Next Viral YouTube Trendo Sketch comedy o Scripted o Lots of planning and editingo Uses other “actors” (friends)Vlog Styles- What do these have in common?o Most of these Vloggers are making money off of their videoso Require you to focus on them Personal – fueled by one charactero Mundance subject matter Popculture subject matter – trends - What makes each different?Understanding Vlogging- Think about what we know about participatory cultureo Interactivity influences how these cultural products are created and receivedo For example, what are some of the popular subject matters in these videos Vlogs about vlogs Cultural Production- Performanceo Each of these vloggers is acting a certain way for the camerao What are some of the performance techniques that you’ve seen? Ryan Higa’s – sketch comedy iJustine’s vlogo Presenting a personality of themselves - Authorshipo Vloggers also have control of the means of production- Narrativeo Multiple entries help to construct the “story” of the vloggerYouTubers get subscribers, not because people like their videosbut because people like themInteractivity- What are some ways in which vlogging (and YouTube in general) is interactive?o Comment section o Sharing videos on other social media o Direct messageso Contests o Response Videoso Rating system – likes and dislikes o Tags and captionso Feedback outside of YouTubeo Even the people who produce the most popular content are consumers of other videos, and influenced by other contentMotivation- Why do these people create videos?o To gain popularity – to be recognized - The chance to build a fan base and be widely known o Rant videos – persuasion - Political opinions o Money – How can someone make money from YouTube- Ads - The more views a video gets, the more money you
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