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UGA TELE 3010 - Final Exam Study Guide
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TELE 3010 1nd EditionFinal Exam Study GuideLecture 18 – Media and Politics True or False: The Framer’s of the Constitution provided an extensive provision to make sure citizens were informed on government issues.False. The Framer’s provided no such provision. They knew they wanted a democracy, but they didn’t account for the fact that citizens might need to be informed on what is going on.The Nixon v. Kennedy televised debate demonstrates the importance of ____________________.Appearance in politicsDescribe mediated politics in the 20th century.- Newspapers: They serve the public in that they are a social responsibility of the press.- Internet: Comes in the form of social media, blogging, news portals, and discussions. A very horizontal form of communication.- TV: This is the central site of public affairs information. A very vertical form of communication.- Radio: Radio has a limited role in serving democracy, but was very useful for President FDR and his fireside chats.Which publication is known as “the paper of record”?NY TimesWhat are wire services?They either do original reporting or they pick up a story from their subscribing news partners.Why is investigative reporting so crucial to newspapers?Investigative reporting has the largest staff, therefore is the most crucial wheel to the newspaper. During politics, it is the investigative reporting that searches for the breaking headlines within political campaigns.What role does public relations play in media and politics?PR practitioners are hired to get people re-elected or elected. They are responsible for damage control efforts and cleaning up any “messes” or scandals. What is the “line of the day”?The line of the day is the standard or agenda for what the discussion will be within media, so for exampleit is whatever is hot within the news at the moment. In entertainment news it might be something Kim Kardashian just did to shock the world. In political sense, it is the President’s spin on whatever issue is present at the time.Describe what “the echo chamber” refers to.The echo chamber are the same topic points repeated in media and media sources. This same phrase is uttered by administration and repeated.What are the criticisms of TV News influence on politics?1. “Horse Race Coverage” (they focus on position, like who is ahead & who is behind, and strategy of the game, not issues). This creates “drama” which we like to see within media.2. Time limitations — networks v. cable3. Talk/opinion over reporting - cheaper. Easier to bring in experts and just let them talk. 4. “Feeding Frenzy” - if a story breaks all networks are fighting to cover it.5. Negativism & Conflict — TV and Journalism is overly negative. Conflict is more “interesting”.6. Focus on the Executive Branch7. Lack of context8. Few structural explanations9.CNN Effect (audience sympathy) If CNN shows you repeated images of suffering, will that create a greater sense of empathy in viewers? Yes & No - No in the sense that if politicians aren’t on board withthe issue, then change most likely won’t happen.10. support for war (cheerleading and encouraging a war)11. criticism of war (negativity; not wanting to go to war)What is a social movement and how do they convey through media?Social movements are demonstrations from social groups in order to raise public awareness. For example, the Ferguson movements and protests that are at hand is one. The Civil Rights Movement, Gay/Lesbian Rights fight, etc. - They work to get their message across by achieving validity as political players (fighting for their legal rights), sway public opinion, attract resources, and always publicize their activities so that people are aware their movement is taking off.What is a satire? Explain.Satire is a form of communicative critique. It has four features:1. Aggression (verbal)2. Judgment – it attacks power and passes judgment on the powerful in entertaining ways. 3. Play - it is performed and playful in nature.4. Laughter – which works to respond to the social rebuke of the issue. What is the hypodermic model, mass society theory, and minimal effects model?- Hypodermic model: the media injects a message into the “bloodstream” of the public. Problem with this model is that is leaves out the active agency of the reader.- Mass Society theory: (post WW2 years) a broad sociological theory - society was characterized by growing homogenization of the population and a decline in interpersonal and group relations. There was a decline of personal bonds.- Minimal Effects model: media messages acted to reinforce existing beliefs rather than to change opinion. This model lasted until the 1960s, when agenda setting began.Lecture 20 – Active Audiences Audience passivity was constructed in what century?20thPolysemy is an important concept of this semester. What does it mean and how is it significant in relation to audiences?Polysemy means it has many meanings. A given text can have many meanings depending on how the audiences interpret them. Interpretation is solely how the audiences make their meanings!What is encoding?Messages are constructed according to certain codes. For example, horror films have a certain code that is must be scary and have a certain type of music and plot. The assumption is that the movie is constructed based on these codes for interpretation. Decoding references what?Decoding is when audiences use their implicit knowledge of both medium-specific and cultural codes to interpret the meaning of a text. How does the encoding-decoding model demonstrate this relationship?This model focuses on the relationship between the media message and the way that the message is interpreted. It combines the two concepts. Encoding & Decoding are connected because they are a process that focus on the same media text.What are the 3 components of the Encoding-Decoding Model?1. Producers create media texts in ways that encode a meaning2. Negotiated reading – this is an active negotiation.3. Oppositional of resistant reading.Media consumers are usually incompetent. True or False.False – Media uses are competent, hence the term active audience. This term means that we believe theindividuals have a certain level of intelligence.What else should you know about active audiences?- An active audience can use media texts as material to fashion their own narratives.- An active audience can become a creator. Describe and name the areas of audience


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UGA TELE 3010 - Final Exam Study Guide

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