TELE 3010 1nd EditionExam # 1 Study Guide Lectures: 1 – 10Lecture 1Describe the characteristics of oral communication.- It depends on mind and memory.- Knowledge is limited and fleeting.- There are constraints of time and space.- Knowledge in this instance is social.- The elders control this form of communication.- There’s no technology used.- It creates situational thinking, not abstract.Describe the characteristics of written communication.- It depends on technologies to capture it.- Knowledge can be both fixed and variable.- It alters time and space constraints.- Thinking can be longer, more complex, and abstract.- It encourages private thought. - The church controlled this form of power because they were the ones with the technologies at the time. What is Scientific Humanism?- Uncategorized knowledge that led to the creation of learning centers and catalogued texts. It was very secular and religious and challenged the churches view of the world. Using the example of Martin Luther and the Protestant Reformation, how can media transform societies?- This was the beginning of the Gutenberg Press era. The Bible was translated into other languages and because of this, the churches no longer needed monks to tell their stories. Because of the cheap and easy to carry pamphlets the Bible was printed on, it became more widespread. - This form of media encouraged literacy. What does printing provide?- It provides a standardized medium of exchange, as it is what created our constitutions, contracts, money, etc. Therefore, it allows for abstractions and state bureaucracies. What is Epistemology?- Epistemology is how we know what we know and how we decide if something is true. This is how wemake sense of the world and life around us.Describe Epistemology in the digital realm.- Sources such as Wikipedia, Hyper-text, Blogs, and YouTube, are some examples. These are all sourceswhere we learn the types of things we know today.What is Ontology?- Ontology is the way we think. It structures our behavior and how we think, relate, and act. Describe Ontology in the digital realm.- Multi-tasking, online dating communities, and working are all examples of Ontology in media. Lecture 2 – From Silverstone’s Why Study the Media How is media a site of struggle?- Technological – because technology is constantly evolving, with Internet taking over TV and the changes within newspapers.- Industrial – corporations are constantly competing against each other. - Social – media battles with the questions such as “whose voices are there and whose aren’t”? They struggle with making sure that certain groups of people are represented equally and none are left out.- Ownership and control of institutions- Access and Participation – who is allowed to make the media and who is allowed to participate in media.- Representing the issues is a struggle as well.What is significant to the media and why?- Events or crisis situations are significant to the media, because they are the extra-ordinary! Every dayevents are not so much. New that violates the norm is significant because it’s what people want to see and hear about.Why do we study the ordinary?- The ordinary is what we participate in and is shaped by media representations and this is performedthrough mediums like radio, Internet, our smartphones, etc. So it’s really important because it is what we focus ourselves around daily. When the author describes us as “nomads of media spaces”, what does he mean?When we engage in media we move in, out and across the following spaces:-Private to public spaces. -Real to the fictional to the virtual. The real being every day life outside of media. -Local to global-Sacred to secular-Familiar to strange-Secure to threatening-Shared to solitary -Home to away How does Silverstone describe common sense?- As an expression of experience, an invisible measure of most things, non-singular, and that media exploits, appeals, and misrepresents it.The author focuses heavily on media as translation. Describe what he means.- There are opportunities and constraints in media, who tries it’s best to “tell us” what is going on in the world, so translation to the viewer or limited can be limited at times. He stressed that trust is aprecondition for mediation and it is necessary for representation (factual and fictional representation). Why should we study the media, according to our author?- Media is the necessity for attending to the movement of meanings across thresholds of representation and experiences.- Media is constantly fighting for our attention and fulfillment. - We measure our images and lives against what we see in media.- All of media are resources for our own recognition, identification, and incorporation into our own identity and understandings. How does media structure our everyday?- One example is television day parts: like high energy morning shows, and then mid-day news, evening news, and then light night laugh shows. These parts offer us points of reference.What are these points of reference that media offers us?- Points of stop -- like re-watching the twin towers attack every September 11th.- Points for engagement and disengagement – what media catches our attention and what media loses it.- Points for glance and gaze- Points of reference – whenever we want to know something, we turn to media. How does Clifford Geertz and Antonio Gramsci’s view of common sense differ?- Geertz believe common sense is natural and self-evident and there isn’t anything abstract about it. Itis open to all and superficial.- Gramsci believes our understanding of the world is based on the classes of society, and that commonsense rules these classes of society.Describe the how the mediated world is engaged.- Epistemological: media influences how we know what we know.- Ontology: this describes our way of being. An example of this is how our cell phones are always with us and it’s just a way of life these days.- Ethical: who judges this role of power in mediation?Describe why the author describes mediation as deconstructive.- Silverstone believes mediation must involve de-familiarization, refuse the obvious or singular, and digbeneath the meanings.** please note this is based of the book written by Silverstone. Please look over Chapters 1 and 2 for the exam. These notes should serve as a guide for those chapters.Lecture 3 – Chapter 1