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UGA TELE 3010 - Media and Technology
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TELE 3010 1nd Edition Lecture 24Outline of Current LectureI. Media and Technology Current LectureMedia and TechnologyTechnological Determinism —> that technology is inevitable and that it will evolve. Technology has overwhelming effects of technologies on users, organizations, and societies. It is an extra force introduced to society.1.Criticisms of Technological Determinism:No human agency is assumedCulture, norms, regulations affect technology“Technology cannot determine cultural or social outcomes, as technology is merely the extension of human capacity” (Raymond Williams)Social Construction of Technologies- “What people do with technologies”- Media technologies are embedded in ongoing social processes that affect their evolution. - Human agency takes the center stage economically, in culture and through regulatory forces. - The case of the Internet - Internet was result of complex social processes. - It was funded through the government at first through research dollars- The culture of computer enthusiasts- commercial interests- user preferences Web 2.0- This emphasizes the interactivity and sharing — the 2000s period. - Like the development of YouTube, blogging, other social medias.- Had existed since the Internet’s inception, but was put to uses after marketing successes.The 1% rule- This is the idea that for every person who creates content, there are 99 who don’t. - There’s a participation inequality and most people (90%) are lurkers, 9% are occasional contributors, and 1% heavily contribute. Why Technology Matters These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.Media’s impact on time and space - there’s a never-ending news cycle — it’s constant. - Time-shifting & binge viewing — consuming media contents are not bounded by time.- Crossing social boundaries — Children’s and adult’s worlds blurred.- Changing sense of community. Can happen in mommy blogs or video game communities, etc.- Network society — Internet as the technological basis of the new organizational form. Interaction between technology and human agency.The Rise of TV Images- Pseudo-events. The distinction between image and reality is blurred. As hyperreality. DoesTV present an event that just isn’t really an event? An event that is created by media.- TV as the serious cause for the decline of the public life. - However the above arguments tend to be technology deterministic.New media and the culture of distraction- Broken physical and social connections as a result of technology.- A new set of skill is valued, referencing and retrieving rather than understanding.- We’re an attention deficit culture- Generation


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UGA TELE 3010 - Media and Technology

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