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UGA TELE 3010 - Introduction to Media Economics
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TELE 3010 1nd Edition Lecture 5Outline of Last LectureI. The Importance of Structure and Agencya. How structure and agency work togetherOutline of Current LectureI. Introduction to Media EconomicsCurrent LectureMedia EconomicsHere are the past historical considerations of media ownership.1) Private Ownership in U.S.- Telegraph (Western Union)- Telephone (Bell, AT&T)- Radio (Westinghouse, G.E.  which is now NBC)2) The Rest of the World – Public Ownership- PTT (Post, Telephone, Telegraph)- Radio/BroadcastingThese public owners used Public Service Model or Tradition (Broadcasting)- Wanted to treat people as citizens not consumers - Not guided by profit, put guided by priorities of broadcasters and audiences. In this sense, everyone is a valuable audience. It’s a universal service — everyone pays and everyone is serviced.- What they hope you get is diverse tastes, interests, and subcultures. Languages and regions. They need to be represented.- Created special services for children and elderly - like our Saturday morning cartoons for kids.- Created cultural and informative programming; not just entertainment.This is the public service model. The argument against it is that trash talking and freedom of speech was limited (like Public Service Announcements, for example).U.S. Broadcasting (for profit)These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- The electromagnetic spectrum was how local networks had television. Local broadcasting. Signals were sent up to the electromagnetic spectrum and people could choose to download them to broadcast.- The Rise of Networks- Link local stations- Share content (quality programming)- Share revenue (advertising) They did all of this to give us content through our


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UGA TELE 3010 - Introduction to Media Economics

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Pages: 2
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