UGA TELE 3010 - Media Conglomeration and the Continuation of Economics in Media (5 pages)

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Media Conglomeration and the Continuation of Economics in Media



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Media Conglomeration and the Continuation of Economics in Media

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This wraps up the discussion of media economics and conglomeration.


Lecture number:
6
Pages:
5
Type:
Lecture Note
School:
University of Georgia
Course:
Tele 3010 - Intro Telecom
Edition:
1

Unformatted text preview:

TELE 3010 1nd Edition Lecture 6 Outline of Last Lecture I Introduction to Media Economics Outline of Current Lecture I Media Conglomeration a Examples b Types of Ownership II Media as a Commodity a Fickle Audiences b Financing Television c New Media and Profits Current Lecture Media Conglomeration disparate media properties brought under control of one corporation One massive company owns a lot of stuff for profit Because of this there are more places to advertise their multiple companies Concentration of media ownership means that fewer corporations own the media Media companies have become part of much larger corporations which own a collection of other companies that may operate in high diverse business areas another definition for conglomerates Examples of some conglomerates Walt Disney company acquired Miramar Films CapCities ABC Marvel Pixar Studios and Lucasfilm owner of the Star Wars franchise Google purchased over 125 companies between 2001 and 2013 including YouTube and others See page 41 in textbook Figure 2 3 for the Comcast Corporate Holdings Disney for another example owns Film studios and distribution Radio networks and stations TV production companies networks and stations broadcast and cable These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Home video and DVD Music Book and magazine publishing Internet Multi media Sports ESPN Theme Parks Types of Ownership Vertical Integration Owning all aspects of production distribution and if possible exhibition Highlights the ways in which you go from production to exhibition Horizontal Integration The process by which one company buys different kinds of media concentrating ownership across DIFFERENT types of media rather than through one industry Owning something similar but across different media properties Owning various properties on the same level of media production or exhibition Example Warner Bros



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