TELE 3010 1st Edition Lecture 12Outline of Last Lecture I. Generation Like NotesOutline of Current Lecture I. RhetoricII. PoeticsIII. EroticsCurrent LectureRhetoric, Poetics, EroticsSilverstone Chp. 4-6RhetoricRhetoric is persuasion and is often thought of as an oral form (Aristotle was the first to say it). It is included in all sorts of media (photographs as well)Persuasion- Desire to influence — politicians want you to vote, commercials want you to buy the product.- Hierarchy in structure — Silverstone says that there is a hierarchy between the person making the rhetorical appeal and us the listener. There is a power differential between politicians and us, news and us, advertisers control desire and pleasure and represent the material goods of our society.- Free will to chose — We have a choice to vote or not vote, choose or not choose the advertisement. It’s important that the rhetoric convinces us of something.- Presumption of disagreement and difference — rhetoric must give us the ability to agree or disagree Truth/RealityWhy do we believe what we see on the news to be reality? Why believe? Example: moon landing — because we trust the government, and NASA, and CBS (these institutions). We also believe in the medium (meaning the video of the landing on the moon… we can see it for ourselves). - Institutions- Conventions of representation — here’s video evidence, here’s the control room, here’s their families, etc. [and these are similar to what we made up in our mind space and control rooms These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.were like]- Significance of meaning - Identification between speaker and audience — Similar to trust. ClassThere is a material divide that creates the space of rhetoric. A Hierarchal divide (as previously mentioned) ;Politics work for your support and acquiescence, but they also hold a power over you.; Advertisers fight for your capital and consumption, but they also are the ones who create that.; The news has hierarchy based on their expertise and knowledge that one watching would not have if it wasn’t for them.PoeticsStories are central to what we are as human beings. They’re a central part of reality.Poetics = principles of construction, function, and effect. General laws behind these “stories”:- Structure - Organized - is it organized around tragedy or comedy? etc.- Birthed- Engage audience- Create meanings and pleasure -For Example: Documentary Films:Remember Logos, Ethos, and Pathos: Is the logic there? Is it ethical? Are the emotions there?- Documentaries record, reveal, and preserve. It offers insight into the situation. It captures the livesof whatever it is.- Documentaries work to promote and persuade. They are trying to convince you or promote a point.- They work to offer you information and analyze or interrogate it.- Expressive function - aesthetics and beauty. They are always trying to capture the “beauty” (more related to pathos)This would be an example of how one engages in the poetics.EroticsThis is the pleasure and excitement and sensation — this can be desiring a relationship with Oprah or desire to be cool like that actress you saw in the movie, etc. This is more than just the sexual aspect. We as humans want pleasure and we seek it.- Its the relationship between the text and viewer. It isn’t the text itself but the message within the text. It’s the product of the relationship between viewers/audience and the text/media event. - Requires participation — we as the viewer must engage. It does require participation on our part. - Offered but rarely delivered — We aren’t going to get wings and fly if we drink RedBull. How do media texts claim us as erotic
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