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UGA TELE 3010 - New Media
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TELE 3010 1nd Edition Lecture 25Outline of Previous LectureI. Media and Technology Outline of Current LectureI. New Media & Social Mediaa. Opportunities and Constraints Current LectureNew Media/Social MediaNew Media is a convergence of:- Information Technologies - Networks - Digital ContentDigital Media Terms- Digitization: storage, delivery, reception of information in digitized form.- Format: binary code (0-1); binary digits or “bits”; sequence of binary code are “bytes”- Forms: data text, sound, images.Characteristics of Digital Media - Manipulable (easily changeable) – It’s easy to change and alter.- Networkable (shared/exchanged easily) – We have the ability through digital media to share, tweet, re-tweet, and send things to people very easily.- Dense (large amounts in small spaces) - Compressible (reduce-able and expandable)- Impartial (indifferent)Convergence- Functional – content, technology, networks (telephony, computers, and media)70s: separation80s: new media, but still separate90s: single platform- Industrial90s: corporate mergers - Products and Services 80s: businessThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.90s: workers 2000s is all about consumers Networks – series of interconnected points (Ex: telephones; Internet)The Internet as Network:- Decentralized; packet switching- Common protocols (language of communication)- World Wide Web (hypertext, linking, html source code, databases of stored information)Interactivity describes the participation and user choices (like in video games and Internet)- Again we have this idea of the “pro-sumer” (producer & consumer)- Changes the dynamics of media Blur the distinction between individual and mass audience  Blur the distinction between producers and receivers  The notion of senders and anonymous receivers becomes problematic  Interactive communication Mobility – Computers in a mobile context. Ex: iPhone (3rd generation of 3G)- Voice, text, date, images, gaming, GPS (location)- Pervasive/ubiquitous computing - Rewriting spatial and temporal constraints of human communication.Opportunities & Constraints of new technologies:OPPORTUNITIES:- Access to information and the ability to participate - There’s a reduced importance of status - A value of large networks - There are multiple sources of information- Group collaboration of knowledge e- Timely information- Anonymity- Specificity (location ability) - Networking CONSTRAINTS:- There’s a digital divide- Security concerns- Choice/Isolation- The truth can be hard to determine- Disappearance of public data - Safety and responsibility is questioned- Privacy can be an issue.- Financial access – most technologies are expensive-


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UGA TELE 3010 - New Media

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