TELE 3010 1nd Edition Lecture 25Outline of Previous LectureI. Media and Technology Outline of Current LectureI. New Media & Social Mediaa. Opportunities and Constraints Current LectureNew Media/Social MediaNew Media is a convergence of:- Information Technologies - Networks - Digital ContentDigital Media Terms- Digitization: storage, delivery, reception of information in digitized form.- Format: binary code (0-1); binary digits or “bits”; sequence of binary code are “bytes”- Forms: data text, sound, images.Characteristics of Digital Media - Manipulable (easily changeable) – It’s easy to change and alter.- Networkable (shared/exchanged easily) – We have the ability through digital media to share, tweet, re-tweet, and send things to people very easily.- Dense (large amounts in small spaces) - Compressible (reduce-able and expandable)- Impartial (indifferent)Convergence- Functional – content, technology, networks (telephony, computers, and media)70s: separation80s: new media, but still separate90s: single platform- Industrial90s: corporate mergers - Products and Services 80s: businessThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.90s: workers 2000s is all about consumers Networks – series of interconnected points (Ex: telephones; Internet)The Internet as Network:- Decentralized; packet switching- Common protocols (language of communication)- World Wide Web (hypertext, linking, html source code, databases of stored information)Interactivity describes the participation and user choices (like in video games and Internet)- Again we have this idea of the “pro-sumer” (producer & consumer)- Changes the dynamics of media Blur the distinction between individual and mass audience Blur the distinction between producers and receivers The notion of senders and anonymous receivers becomes problematic Interactive communication Mobility – Computers in a mobile context. Ex: iPhone (3rd generation of 3G)- Voice, text, date, images, gaming, GPS (location)- Pervasive/ubiquitous computing - Rewriting spatial and temporal constraints of human communication.Opportunities & Constraints of new technologies:OPPORTUNITIES:- Access to information and the ability to participate - There’s a reduced importance of status - A value of large networks - There are multiple sources of information- Group collaboration of knowledge e- Timely information- Anonymity- Specificity (location ability) - Networking CONSTRAINTS:- There’s a digital divide- Security concerns- Choice/Isolation- The truth can be hard to determine- Disappearance of public data - Safety and responsibility is questioned- Privacy can be an issue.- Financial access – most technologies are expensive-
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