9. Blumer spokes person for micro sociologyHow we interact, how we read each other, communicate, which makes us who we areFrom macro to microSocial structure and culture way to complex and have to break them down into a micro sociologyFrom macro to microCulture institutionsAlmost meaningless because it is so broad.Social structures groupsWe are leaving out a lot o the complexity to zoom in and look at things to see how people act in their own environments.Society happens moment to moment.Society lives inside us, it is not a force.Barbie is the perfect teen.“Playing Barbie”Barbie allows for those to look back at the past and express a meaning of being a housewife and everything is “nice”escape from reality to their imaginationthe use of Barbie allows many to escape into their own worlds or the idealistic worldsthey find a safe place in an unlikely place “society”Externalities (as Milton Friedman explains, the unintended consequences of a transaction between two parties on a third) is responsible for countless cases of illness, death, poverty, pollution, exploitation and lies.Weber maintained that even though a bureaucracy is highly rational in the formal sense of technical efficiency, it does not follow that it is also rational in the sense of the moral acceptability of its goals or the means used to achieve them.McDonaldization is a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific management. Where Max Weber used the model of the bureaucracy to represent the direction of this changing society. Mcdonaldization thesis in cultural version is a comparatively recent idea of the worldwide homogenization of cultures.Charles Cooley believed that ones sense of self depends on seeing oneself reflected in interactions with others.The looking glass self refers to the notion that the self develops through our perception of others; evaluations and appraisals of us.George Herbert Mead expanded Cooley’s idea. Mead also believed that the self was created through social interaction and that this process start in childhood.The “I” and “me” two phases of the selfSociology Midterm Review QuestionsPart 11. Society is a group of people who shape their lives in aggregated and patterned ways that distinguish their group from other groups. It is the studyof people doing things together. Sociologists develop a sociological perspective, taking a sociological approach and looking at the word in a unique way. - “There is no such thing as society. There are individual men and women and there are families.” Margaret Thatcher2. Sociologists study the collective to better understand the individual. They study the using practical and scientific knowledge. 3. Macro- sociology  looks at the large- scale social structure in order to determine how it affects the lives of groups and individuals. Micro- sociology  concentrates on the interactions between individual and ways in which those interactions construct the larger patterns, processes, and institutions of society. The micro perspective assumes that society’s larger structures are shaped through individual interactions, while the macro perspective assumes that society’s larger structures shape those individual actions.4. C.Wright Mills stated that social imagination was the quality of the mind that allows us to understand the relationship between our individual circumstances and larger social forces. It is imperative to understand the intersection between history and biography. - Private vs. personal matters- Help us appreciate alternative viewpoints and discover radically different ways of experiencing life5. It is often difficult for most of us to think sociologically in our daily lives because we need to abandon/reevaluate our opinions about our world.6. 4 Major Sociological Schools of Thought… ALL PREVENT INDIVIDUALISM- Structural- Functionalism  Emily Durkheim’s, culture basedo Largest theoryo Society should be stable and have structureo Each structure should function in ways that contribute to thecontinued stability or equilibrium of the wholeo Egoism- narcissistic, people too caught up with themselves o Anomie- sense of confusion on how to behaveo Personal troubles effect integration and regulations of society - Conflict Theory  Karl Marx’s, conflict basedo Emphasis on social inequality, class struggleo Idea that conflict between social groups is central to the workings of society and serves as the engine of social changeo Argued that the most important factor in social life was a persons relationship to the means of production o Capitalism- emerging economic system based on the private for-profit operation of industryo Socialism- each person contributed o and benefited from thepublic goodo Takes a materialistic view of societyo Personal troubles make us feel disconnected from society - Weberian Theory  Max Weber’s, power basedo Individuals behavior was driven by bureaucracies goals Treated like objects, not humanso Trap individuals in an “iron cage”o Individuality and creativity is suppressed o Modern society is rationalized, use of ordered rules without the consideration of the individual- Symbolic Interactionism  George Mead’s, interaction basedo Interaction is central to society; meanings are not inherent but created through interactiono Face to face interaction provide building blocks to societyo Micro level7. August Comte developed positivism, which seeks to identify laws that describe a behavior of a particular society. Sense perceptions are the only valid source of knowledge. Observation, experimentation, and comparison lead to the formation of sociology. We look at different concepts and variables in soc and study the relationship b/w the two. 8. Conclusions on personal troubles…Marx- Not good for people to suffer from egoism and anomieDurkheim- People feel disconnected, not able to fulfill our individualism. Saysthat social inequality (racism, poverty) must serve a function in society. Weber- People become dehumanized; helping research methods by developing verstehen, empathetic understanding9. The key component to Karl Marx’s theory begins with capitalism. The forces of capitalism were creating distinct social and economic classes, exacerbatingthe rich and the poor. Class struggle between those who owned the means ofproduction, anything that could create business. Proletariats were unable to benefit