TELE Exam 4 Notes 04 02 13 Exam 3 Feedback Problem Questions o 1 Character are people featured in a TV Narrative answer true Issue characters can also include animals and objects not just people o 2 PTI clip featured and animated debate answer true Issue whether animated meant heated or meant an actual animation like a cartoon o 3 Issue The TA is going to look at all of the problem questions and the prof will make a decision whether any should be dropped or extra points added Global Flow of Visual Culture Powerpoint Sturken Cartwright Chapter 10 Earthrise 1968 Apollo 8 Pictures of the earth The world is HUGE We often have a local mindset The picture is iconic The World Image of a world map What country s have you been to o It s hard to think like someone who lives on the other side of the world o For the first time everyone saw themselves as not just apart of a single town or country but as apart of one planet o Key picture mentioned in the book o Mentioned in class Peru Uruguay Equador o Countries in Africa Tanzania Zimbabwe Libya Kenya South Africa Ethiopia Sudan o Australia pretty much just Australia We learn about these places from media Language changes place by place Clips watched in class Seinfeld o Talking arguing about where they should travel They point out flaws in every place mentioned o They decide to go to Paris Robin Williams on Bravo o Keep track of all the identities prof Crouching dragon Asian Indian thanking Gandhi Fashion ista guy I like your outfit to someone on the first row Puts on a girls shawl Bombay director created a musical Covers up more of his face citizen of Iran says Help Me Dance director Cast member of Iron chef cooking octopus balls Asian Bull fighter w a crappy cape A guy under Amish house arrest Car wash ECT o Talking about how fast the human mind works o Both Robin Williams and Seinfeld are cycling through media images What people think about these groups of people 2 Images back to powerpoint Bob Marley he is from Jamaica Brazil they are good at soccer Image of South America Cartoon Map Choose some words to describe each country o Brazil soccer o Uruguay nothing We have no language for Uruguay o Argentina also soccer Lionel Messi sp World s greatest soccer player o Columbia drugs coffee violence o Venezuela Chavez If you are to understand the world you have to take the role of media seriously Showed cartoon map of How Americans see Europe Satelliets Satellites allow us to VISUALIZE the earth o Weather reports allow us to do this on a daily basis Based on satellite images o GPS Global Positioning Systems allow for SPECIFICITY of location and of oneself o Google Earth allows us to visualize locality within a broader landscape City region and nation Link to google earth Global Media Theories tells us about globalization o Cultural Imperialism 1950 1980 o Media Globalization 1980 current Key trends Contra flows Syncretic media Global brands Diasporic media National media Indigenous media Concept 1 Cultural Imperialism West to the rest o Dependence of the world on western media past Colonial Powers Definition Cultural Imperialism refers to how a way of life is exported through cultural products Describes western media s AM Euro relation to the postcolonial world Radio TV Marti aimed at Cube VOA Concept 2 Media Globalization Contra Flows o Influenced by a range of different trends that now make up the media landscape in the rest of the world o Def the flow of media programming from the developing world to the developed western world o Betty La Fea Ugly Betty o Originally from Colombian Telenovela o A show from another part of the world being re made for Americans o Complex process of media development o Definition Cultural forms created in multinational and transcultural Syncretic media transnational contexts o Ex Hong Kong Cinema Action films of the 1980 90s had Japanese Chinese Taiwanese Filipino Australian and American directors Made distributed and watched by global audiences Remains important today Key Actors Bruce Lee Jackie Chan Chow yun Fat Jet Li o Watched clip Bruce Lee Nuchaku Bruce Lee fighting a group of people o Media should not just be though of the west and the rest Global brands o The Localization of Global Corporate Brands o Constrasting views View 1 Global corporation are leading to cultural homogenization McDonaldization of the world View 2 Global corporations are creating locally authentic versions of the global brand o Impact The Golden Arches Theory The world is becoming one global culture o Ads for the same product are different in different countries Localization of a global product o Media created by ethnic communities living outside of their country of Diasporic media origin o Word for this is Diaspora o Example My Big Fat Greek Wedding Script by Nia Vardalos also starring as the lead character Nia is a Greek American o Watched a clip From the movie My Big Fat Greek Wedding Clip about how crazy Greek people are When she introduces Ian everyone starts hugging and kissing him Brother says If you hurt my sister I ll kill you Ian is a vegetarian he doesn t eat meat What do you mean he doesn t eat meat that s okay I make lamb Clip contrasts her family versus his family Her family loud and crazy His family quiet and simple