Name ___Lauren Sutherland____Chapter 131. What does it mean to “help the buyer buy”?What it means to help the buyer is is websites help buyer find the best best, identify product feature, and question sellers.2. What are the three parts of the marketing concept?The three parts of the marketing concept is customer orientation, service orientation, and profit orientation.3. What are the four Ps of the marketing mix?The four Ps of the marketing mix is product, price, place, and promotion.4. What are the four steps in the marketing research process?The four stops in the marketing research process is defining the problem or opportunity and determining the present situation, collecting research data, analyzing the data, choosing the best solution and implementing it.5. What is environmental scanning?The environmental scanning is identifying factors that can affect that market success.6. What factors are included in environmental scanning?The factors that are included in environmental scanning is global, tech, sociocultural, competitive, economic influence.7. Define the terms consumer market and business-to-business market.The term consumer mark means buying a product for personal use while business to business marker meaning buying a product for industrial use. 8. Name and describe five ways to segment the consumer market.Five ways to segment the consumer market is geographic, demographics, psychological, benefits, volume.9. What is niche marketing, and how does it differ from one-to-one marketing?Niche marketing identifies small profitable market segments and find products for them. One to one marketing emphasizes personalized interactions with customers.10. What are four key factors that make B2B markets different from consumer markets?For key factors that make B2B markets different from consumer markets is are smaller markets, they ca rational emotional buyers, personal selling, and geographically
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