PSYC 107 1nd Edition Lecture 22 Outline of Last Lecture I Operant Conditioning II Shaping III Reinforcement IV Reinforcers V Know for the Test VI Punishment VII Skinner s Legacy Outline of Current Lecture I What Impacts Memory II Overview III Paradoxial and Fallible Memory IV The Woman Who Can t Forget V Memory of Common Items VI Book and Memory VII Memory Demonstrations VIII Memory Illusion IX Information processing Current Lecture I II What Impacts Memory Repetition We always assume we remember more than we really do Effortful Processing Personal Connections Overview Phenomenon of Memory These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Persistence of learning over time through storage and retrevial of information Our memory is our identity Without our memory we are not who we are Studying memory memory occurs in 3 stages Encoding put information in Storage retain the information Retreval pull the information out Forgetting Some facts about Memory Memories can be automatic Memories can endure Memories are not etched into our brains Memories can be distorted by what we think happened our what we are told happened Repeatedly imagining a nonexistent event leads to actually thinking it happened III IV V VI VII Paradoxial and Fallible Memory Our memories can be good and bad If shown 2 500 pictures 3 days later we can recognize 90 of the pictures The Woman Who Can t Forget Jill Price Can remember every detail that happened to her since she was 14 Memory of Common Items We cannot remember exactly what everyday items look like because the information was not encoded The information was not encoded because it is not very very important Book and Memory Relating things to sex helps remember because sex is memorable Weird or colorful things are also easier to remember Memory Demonstrations VIII In class we were given 15 words that had a theme We had to write down what we remembered after given 1 minute to remember them If someone wrote down the wrong word it was probable in the theme Memory Illusion An example of memory illusion is recalling a word that was not on the list Memory is reconstructive not reproductive When we recall a memory we reconstruct the memory using cues and available information Case of Nadean Cool Nadean went to a therapist because she felt she was having emotional problems Therapist told her she had 130 different personalities after testing her with 15 hour marathon tests Guided imagery Hypnosis The therapist convinced her she had been abused as a child This was false the therapist was sued for 2 4 million IX Information processing Travels the path of encoding storage retrival There are three stages of memory at each stage memories decay a bit more Sensory Memory Has to do with senses holds raw data for a very short time the information is sent to short term memory Decays rapidly Short Term Memory Works actively with data and transforms it into meaningful data in order to remember Passes to long term Long Term Memory Can keep information for minutes days years or a lifetime
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