2nd Edition
ADPR 3100: Principles of Advt
School: University of Georgia (UGA )
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Pages: 28lecture notes #21-26, group presentation notes, and book notes from required readings -
Pages: 2• Product and campaign • Group that objected to it • Reaction to objection • Smallest adjustment to prevent -
Pages: 2major principles the differences between advertising by the book and real world advertising -
Pages: 2• Product and campaign • Group that objected to it • Reaction to objection • Smallest adjustment -
Pages: 2• Product and campaign • Group that objected to it • Reaction to objection • Smallest adjustment -
Pages: 3• Product and campaign • Group that objected to it • Reaction to objection • Smallest adjustment -
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Pages: 2challenges faced by global marketing/advertising teams considerations to acknowledge when advertising to different cultures -
Pages: 4ways the advertising agency is expanding to use outside resources to create ads with a new cheaper, integrated, and creative approach such as crowd-sourced advertising -
Pages: 6the differences between legal and ethical issues and legal and ethical responsibilities moral myopia complex and examples of rationalizations advertising agencies use when faced with ethical decisions -
Pages: 4legal issues involved with advertising, is advertising protected by the first amendment? -
Pages: 2guest speaker promoting Cannes Lions Advertising Film Festival Study Abroad -
Pages: 3key components of an effective advertising campaign and examples I.e. the Zimbabwean, Dove campaign Integrated Media Campaigns -
Pages: 3what is immersive media? what are the different forms of immersive media? examples -
Pages: 2how is an ad organized?o Headline/visual o Pitch o Story o Montage focusing on what a montage is, and the different variations of montages in ads -
Pages: 10Review of test 2 topics, creative research and development, video production and chart analyzing strengths and limitations of all media forms formulas to calculate GRP, GI, and cost effectiveness -
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Pages: 2what are the components of an effective advertising campaign? What are the components of an effective creative concept? -
Pages: 3components of effective advertising and how to build an effective creative concept -
Pages: 4different forms of digital marketing and strategies, consumer-led uses of digital marketing, convergent campaigns (i.e. old spice videos) -
Pages: 4strengths and limitations of television marketing, analyze apple ibook campaign, how companies verify tv ratings and choose which stations/time slots to buy ad time, intro to digital marketing -
