UGA ADPR 3100 - Guest Speaker: Rich Levy (2 pages)

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Guest Speaker: Rich Levy



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Guest Speaker: Rich Levy

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health care advertising: why it doesn't have to suck


Lecture number:
31
Pages:
2
Type:
Lecture Note
School:
University of Georgia
Course:
Adpr 3100 - Principles of Advt
Edition:
2
Documents in this Packet

Unformatted text preview:

ADPR 3100 1nd Edition Lecture 31 Outline of Previous Lecture I International marketing II Problems faced by international advertisers III Multicultural advertising considerations Outline of Current Lecture IV International marketing V Problems faced by international advertisers VI Multicultural advertising considerations Current Lecture Healthcare advertising guest speaker Rich Levy Dutch Boy Paint campaign o Got a lot of press o Started off no one wanted the campaign o Even the smallest projects can gain you notoriety if you are creative and make it interesting Oreo Father s Day ad Verizon can you hear me now campaign Have 6 great campaigns in portfolio Control the conversation o Feature strengths and hide your weaknesses These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Research o The agency the person the work Hire a proofreader Rehearse Know what you re going to wear before the morning of the interview Prepare questions Don t be boring Don t be late Intern and never leave



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