ADPR 3100 1nd Edition Lecture 20Outline of Previous LectureI. Creative value of writingII. Parts and rolesIII. PitchIV. Characters and plotOutline of Current Lecture I. Video productiona. Processb. Scripts and storyboardsII. Moving images and advertisinga. Representationb. Motion and visualsCurrent LectureVideo production- Processo Storyboardo Production- Medium of moving imageso Fantasy/realityo Editingo AnimationThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.o Digital- Script vs finished ado Creative team comes up with a script and storyboardo Storyboard: key scenes with dialogue underneath pictures Dialogue: words spoken by characters Major scenes Suggested camera shots and transitions, if crucial Music, if crucialo Outside production company Casting Blocking Direction Specific camera shots Editing Post productiono Ex. Bud light commercial Key message: guys will do whatever it takes to get bud light Execution: “rough choice”- Making video ads is a collaboration- Moving images and advertisingo Ads and representation Advertising- Not what people do, how people dream- Advertising must do 2 things at onceo 1) seem realo 2) clearly portray fantasy (must try to make the fantasy seem as real as possible) Motion as visual perception- Psychology of perception- Early demonstrationso Zoetrope Birds flying in moving slotso
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