ADPR 3100 1nd Edition Lecture 20 Outline of Previous Lecture I Creative value of writing II Parts and roles III Pitch IV Characters and plot Outline of Current Lecture I Video production a Process b Scripts and storyboards II Moving images and advertising a Representation b Motion and visuals Current Lecture Video production Process o Storyboard o Production Medium of moving images o Fantasy reality o Editing o Animation These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute o Digital Script vs finished ad o Creative team comes up with a script and storyboard o Storyboard key scenes with dialogue underneath pictures Dialogue words spoken by characters Major scenes Suggested camera shots and transitions if crucial Music if crucial o Outside production company Casting Blocking Direction Specific camera shots Editing Post production o Ex Bud light commercial Key message guys will do whatever it takes to get bud light Execution rough choice Making video ads is a collaboration Moving images and advertising o Ads and representation Advertising Not what people do how people dream Advertising must do 2 things at once o 1 seem real o 2 clearly portray fantasy must try to make the fantasy seem as real as possible Motion as visual perception Psychology of perception Early demonstrations o Zoetrope Birds flying in moving slots o train
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