ADPR 3100 1nd Edition Lecture 19 Outline of Previous Lecture- Media types; visual metaphor, synergy- Media categories for creative work- Key techniquesOutline of Current LectureI. Creative value of writingII. Parts and rolesIII. PitchIV. Characters and plotCurrent Lecture- Creative value of writingo Writing done well can Make clear the relevant of surprise Explain features/benefits Entertain/ make memorableo Pitch A case to make- Denotative, “reason why” Circular, expository organizations- It ends up where it starts- Parts and roleso Headline (thesis)These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. Primary benefit Or intriguing comment or questiono Subheadline (optional) Specify benefit Or clarify comment, or answer questiono Body (middle) Featureso Close (end) Restate thesis Call to action- Suggestion for the viewer of ad, what they should do nexto “call us today”- Energizing a pitcho Unusual spokespeopleo Unusual points of view- The storyo Emotive, connotative, dramatizeo Structure Beginning: “stasis”- Everything is perfect in the beginning of the story Middle: stasis upset- Problem occurs End: stasis restored- Problem solved- Characters/ploto Key techniques for stories Real plausible characters Plot with surprise at the endo Particularly effective with dynamic mediao Surprise without plot Commercial with driving and scares you at the endo Surprise with a plot Characters who do the opposite of what’s expected of them Opposite resolution Typical characters placed in unusual situations Unusual characters placed in typical situations Characters in ever-more-extreme situation Static: includes visual metaphor, synergy, headline, visual Dynamic: compelling characteristics, suspenseful plot, pitches a
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