UGA ADPR 3100 - Expanding the Agency (4 pages)

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Expanding the Agency

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Expanding the Agency


ways the advertising agency is expanding to use outside resources to create ads with a new cheaper, integrated, and creative approach such as crowd-sourced advertising

Lecture number:
Lecture Note
University of Georgia
Adpr 3100 - Principles of Advt
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ADPR 3100 1nd Edition Lecture 28 Outline of Previous Lecture I Examples of legal and ethical issues II What are ethical issues III Legal issues vs ethical issues IV moral myopia Outline of Current Lecture I The expanding agency II Appealing to communities III Crowd sourced advertising IV Categories Current Lecture the current situation o producer led paradigm to consumer led paradigm manufacturing and design marketing styles of advertising o watch digital media more changes in advertising in agency structure the changes in the market are not just innovative content creative collaboration everyone can contribute fan communities and user productions o communities and identification These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute people feel so passionately about their brands sports teams clothes etc they re hardcore fans fan communities are basically the reason behind identities community the label of the act of making an identity a way for people to be wrapped up in the sense of themselves intimate part of who you are personal identity who am i group identity i identify with them its a social thing you identify by your community ex facebook groups fan community in social media let s break a guinness world record a million strong for stephen colbert i dont care how comfortable crocs are you look like a dumbass o early forms identities communities from a choice seem to be natural don t have a choice over membership family clan nationality race ethnicity religious converts identification partisans identification with political party or program modern fans people began to identify more with pop culture and become fans of different things middle class leisure time consumer culture and mass media sports fans baseball and football fans modern media fans silent film era valentino fans killed themselves when he died modern sponsored entry of advertising started to think

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