ADPR 3100 1nd Edition Lecture 22Outline of Previous LectureI. Organization of an adII. Montagea. How are they used?b. variationsOutline of Current Lecture III. Immersive mediaIV. Real places, virtual placesV. Typesa. Displaysb. Gamesc. Facial profilingd. Prankse. eventsCurrent Lecture- immersive media: the creation of an environment (real or visual)o out of home, websites, combinationo specific technology isn’t as important as the environmento not really conveying a messageo focuses on involvement; explorationo interaction and experience is key experience the environment however you want, able to explore the environmentThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.o social tie-in usually reach is small social ties extend the reacho real places stove-top stuffing mix- key message: satisfying- “cold provide by winter. Warmth provided by us”- Heating lamp by ad in the bus stop Apotek hair care products- Key message: gives you healthy hair Pepsi max- Key message: tastes great- Concept: “unbelievable” VW- Key message: acting responsibly can be fun- Piano stairs Facial profiling- Software that works through cameras that can detect physical features, gender, age, smiling or not and then dishes out content that would likely appeal to them personalized ads- Honda: interactive dream wall Games- Nike “Run to Start”- Challengeo Asics “Run with Ryan” Marathon runner- Smart-phone capabilitieso Durex, “iPhone baby”- Doritos, “Snack Strong”o Prepare to take snacking to the next level Involvement- Austraila post: postal video stamp- Postage stamp with QR code Pranks- LG flat-screen televisions- Feature: sharp, clear, bright picture- Concept: “so real, it’s scary”- Horror movie promotions Events- Tmobileo Its network keeps you in toucho Flash mobo Not about info delievery, but involvement User-directed- Can choose how to be involved and the extent- Do things- Exploration- Connects products/brand to everyday life- Not to read and understand but to experience the message- Creative toolboxo Media types Static Dynamic Immersiveo Organizations Headline/visual Pitch Story Montageo Techniques Visual metaphor Synergy Characters Plot
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