UGA ADPR 3100 - Group Presentation: Teen Pregnancy Prevention and Camel no. 9 (2 pages)

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Group Presentation: Teen Pregnancy Prevention and Camel no. 9



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Group Presentation: Teen Pregnancy Prevention and Camel no. 9

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• Product and campaign • Group that objected to it • Reaction to objection • Smallest adjustment


Lecture number:
34
Pages:
2
Type:
Lecture Note
School:
University of Georgia
Course:
Adpr 3100 - Principles of Advt
Edition:
2
Documents in this Packet

Unformatted text preview:

ADPR 3100 1nd Edition Lecture 34 Outline of Previous Lecture I Group presentation a Strong4Life b Holocaust on a Plate Outline of Current Lecture II Group presentation a Teen Pregnancy Prevention b Camel no 9 Current Lecture Group 5 o Teen pregnancy prevention campaign Target market sexually active teenagers Static Dynamic public service announcement Interactive immersive media People felt campaign negatively stigmatized teen moms o Created by New York City Human Resources Admin o Challenged by Planned Parenthood o Shaming Proposed change change visual and combination with text These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Group 6 o Camel campaign o Targeted young adult women o Pink containters light and luscious o American legacy Foundation Challenged Camel No 9 campaign o Change Age restriction Adult only locations Direct communication with adults



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