ADPR 3100 1nd Edition Lecture34Outline of Previous LectureI. Group presentationa. Strong4Lifeb. Holocaust on a PlateOutline of Current Lecture II. Group presentationa. Teen Pregnancy Preventionb. Camel no. 9Current Lecture- Group 5o Teen pregnancy prevention campaign Target market: sexually active teenagers Static Dynamic: public service announcement Interactive/immersive media People felt campaign negatively stigmatized teen momso Created by New York City Human Resources Admin.o Challenged by Planned Parenthood Shamingo Proposed change: change visual and combination with textThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.- Group 6o Camel campaigno Targeted young adult womeno Pink containters, “light and luscious”o American legacy FoundationChallenged Camel No. 9 campaigno Change Age-restriction Adult-only locations Direct communication with
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