ADPR 3100 1nd Edition Lecture 21Outline of Previous LectureI. MidtermOutline of Current Lecture I. Organization of an adII. Montagea. How are they used?b. variationsCurrent Lecture- Organization of ado Headline/visualo Pitcho Storyo Montage Sequence of images (not linear, single story) All relate to each other through a thematic thread All relate to the creative concept Fluid, intuitive Tagline, voiceover, or action at end pays off key message- Tagline: line of text that appears on last screen of ad that conveys message of the ad How are montages used in ads?- Variation 1o Combine montage with a pitch See disconnected scenes and hear a Voice-over states general claimThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. Unusual characters as announcers can energize andmake montages more memorable- Variation 2o Combine with a storyo Defined characters, gives better sense of characterso Snippets with surprise at the end- Variation 3o Solely images and musico No story or defined characterso Music has key importance Key points- Montage is a sequence of images or sceneso Linked by shared themeo Pay off at end- Variationso Combine with pitcho Combine with storyo Solely music and
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