UGA ADPR 3100 - Group Presentations (2 pages)

Previewing page 1 of 2 page document View the full content.
View Full Document

Group Presentations



Previewing page 1 of actual document.

View the full content.
View Full Document
View Full Document

Group Presentations

164 views

• Product and campaign • Group that objected to it • Reaction to objection • Smallest adjustment to prevent


Lecture number:
35
Pages:
2
Type:
Lecture Note
School:
University of Georgia
Course:
Adpr 3100 - Principles of Advt
Edition:
2
Documents in this Packet

Unformatted text preview:

ADPR 3100 1nd Edition Lecture 35 Outline of Previous Lecture I Group presentation a Teen Pregnancy Prevention b Camel no 9 Outline of Current Lecture II Group presentation a My Jihad Movement b Calvin Klein c Victoria s Secret the Perfect Body d Spuds Mackenzie Current Lecture Council of American Islamic Group vs American Freedom Defense initiative o My Jihad movement o Challenged by american freedom defense initiative misrepresented the term jihad and didn t really embrace what the actual meaning was o challenge was unjustified o adjustment acknowledge the opposition be more serious and realistic don t take the issue so light heartedly group Calvin Klein jean shorts o Calvin Klein jean ads o American family association bordering on child pornography they were in suggestive clothing they were too young and the off camera voice was beyond creepy o challenge was justified These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute o minor change could have been to cast older looking models using young people isn t helping anything o what was the campaign Calvin Klein Victoria secret perfect body campaign o Target men and women o Key feature create the perfect combo of oh so soft and oh so sexy o Advertisement placement in the stores online and out of home o Challengers NEDA national eating disorder association Offensive and demeaning ad Promotes thin ideal internalization which could lead to eating disorders Attempting to ensure disclaimers by petition o Response Changed advertising phrase No comment to petition and organization Spuds Mackenzie o Anheauser Busch for Bud Light 1987 1989 o Target market young legal drinkers o Initially positive impact o Mothers Against Drunk Driving MADD o Changed campaign Change merchandising



View Full Document

Access the best Study Guides, Lecture Notes and Practice Exams

Loading Unlocking...
Login

Join to view Group Presentations and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view Group Presentations and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?