ADPR 3100 1nd Edition Lecture35Outline of Previous LectureI. Group presentationa. Teen Pregnancy Preventionb. Camel no. 9Outline of Current Lecture II. Group presentationa. My Jihad Movementb. Calvin Kleinc. Victoria’s Secret: the Perfect Bodyd. Spuds MackenzieCurrent Lecture- Council of American Islamic Group vs. American Freedom Defense initiativeo “My Jihad” movemento Challenged by american freedom defense initiative misrepresented the term “jihad” and didn't really embrace what the actual meaning waso challenge was unjustifiedo adjustment acknowledge the opposition, be more serious and realistic. don't take theissue so light-heartedly - group: Calvin Klein jean shortso Calvin Klein jean adso American family association bordering on child pornography. they were in suggestive clothing, they were too young, and the off camera voice was beyond creepyo challenge was justifiedThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.o minor change could have been to cast older looking models. using young people isn't helping anythingo what was the campaign? Calvin Klein- Victoria secret perfect body campaigno Target men and womeno Key feature: create the perfect combo of oh-so-soft and oh-so-sexyo Advertisement placement: in the stores, online, and out-of-homeo Challengers: NEDA- national eating disorder association Offensive and demeaning ad Promotes thin ideal internalization which could lead to eating disorders Attempting to ensure disclaimers by petitiono Response Changed advertising phrase No comment to petition and organization- Spuds Mackenzieo Anheauser-Busch for Bud Light 1987-1989o Target market: young legal drinkerso Initially positive impacto Mothers Against Drunk Driving (MADD)o Changed campaign Change
View Full Document
Unlocking...