UGA ADPR 3100 - Legal Issues (4 pages)

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Legal Issues

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Legal Issues


legal issues involved with advertising, is advertising protected by the first amendment?

Lecture number:
Lecture Note
University of Georgia
Adpr 3100 - Principles of Advt
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ADPR 3100 1nd Edition Lecture 26 Outline of Previous Lecture I Cannes Lions Film Festival a Guest speaker Dr Reichart b why go to Cannes Lions c 2014 themes d Award winning campaigns Outline of Current Lecture II Legal environment laws and regulations of Adversiting III Advertising defined as commercial speech IV First amendment rights V FTC VI Deception vs puffery Current Lecture legal environment laws and regulations o determines what advertisers can and can t do o advertisers cannot do whatever they want and they have to abide by rules sources o laws supreme court o regulations elected officials laws on advertising first amendment issues o first amendment and the supreme court These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute o commercial speech promotes a commercial transaction Come buy a hotdog doesn t have to be spoken it can be a sign or an ad any claim about a product can be verified falsehood verifiable o political speech Advocates a cause of a point of view going out and saying Florida sucks there are different levels of constitutional protection is a choice much more sensitive to any restrictions against it can argue a point of view but it s hard to prove it wrong its more opinion based kinds of speech and constitutional protection o advertising is commercial speech o commercial speech less protected than political speech hardier falsehood verifiable NY Times vs Sullivan court case during civil rights movement in the south NY Times Heed Their Rising Voices page paid that wasn t an ad Sullivan was mad because he wasn t mentioned in this even though he was in charge of the Montgomery police force but advocated a point of view was this protected speech under the first amendment o corporate speech building on ambiguities seen in NYT v Sullivan paid publication of points of view of corporations corporate speech same protections as political speech imbalance

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