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UGA ADPR 3100 - Cannes Lions Advertising Film Festival
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ADPR 3100 1nd Edition Lecture 25Outline of Previous LectureI. Campaigns; integrated marketing communicationsa. Context and planningb. Campaigns: creative criteriac. Integrated marketing communicationi. Definition: examplesOutline of Current Lecture II. Cannes Lions Film Festival a. Guest speaker Dr. Reichartb. why go to Cannes Lions?c. 2014 themesd. Award-winning campaignsCurrent Lecture- Cannes lions film festival Dr. Reicharto Cannes (southern France)o 34,000 entries from 90 countrieso 12,000 attendees→ 200 are studento awards world’s most prestigious awards for brand communicationo huge networking opportunityo insight prevailing themes power of social media social responsibility doing better for the world big idea… but integrated traditional, YouTube, fb, twitter, 4 square, Pinterest These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.o 2014 themes women in advertising  real time marketing  Oreo 100 daily twist challenge  failure is an option Don’t be afraid to fail. you’re not reaching if you're not failing fail selectivelyo award winning campaigns celeb grammar cops red balloon grammar school for kids to teach them English taught them grammar by looking at twitter and correcting celebsgrammar got people to take action→ waiting lists for red balloon schools now in brazil celebs never respondedo dramatic surprise on a quiet square TNT in Europe idea that the best drama is on TNT your daily dose of drama button in the middle of a Belgian town  “Press for Drama”if you pressed it there were all different types of drama going ono titanium lion (ultimate award) choose a different ending  anti-knife campaign 21 films 10 different endings allows the viewer to decide what he is going to do interactive o grand prix outdoor (OOH) immersive environment phone booth in bars and all over that allow men to call their girlfriends/wives so it doesn't like they are in a bar soundproof recreates a background sound of a place more happy men at bars and happier coupleso dumb ways to die PSA train station safety Melbourneo grand prix winner best commercial in the world 2014 most shared automotive ad ever Volvo and Claude van damme split in between the two trucksdemonstrate superior


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UGA ADPR 3100 - Cannes Lions Advertising Film Festival

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