ADPR 3100 1nd Edition Lecture 25Outline of Previous LectureI. Campaigns; integrated marketing communicationsa. Context and planningb. Campaigns: creative criteriac. Integrated marketing communicationi. Definition: examplesOutline of Current Lecture II. Cannes Lions Film Festival a. Guest speaker Dr. Reichartb. why go to Cannes Lions?c. 2014 themesd. Award-winning campaignsCurrent Lecture- Cannes lions film festival Dr. Reicharto Cannes (southern France)o 34,000 entries from 90 countrieso 12,000 attendees→ 200 are studento awards world’s most prestigious awards for brand communicationo huge networking opportunityo insight prevailing themes power of social media social responsibility doing better for the world big idea… but integrated traditional, YouTube, fb, twitter, 4 square, Pinterest These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.o 2014 themes women in advertising real time marketing Oreo 100 daily twist challenge failure is an option Don’t be afraid to fail. you’re not reaching if you're not failing fail selectivelyo award winning campaigns celeb grammar cops red balloon grammar school for kids to teach them English taught them grammar by looking at twitter and correcting celebsgrammar got people to take action→ waiting lists for red balloon schools now in brazil celebs never respondedo dramatic surprise on a quiet square TNT in Europe idea that the best drama is on TNT your daily dose of drama button in the middle of a Belgian town “Press for Drama”if you pressed it there were all different types of drama going ono titanium lion (ultimate award) choose a different ending anti-knife campaign 21 films 10 different endings allows the viewer to decide what he is going to do interactive o grand prix outdoor (OOH) immersive environment phone booth in bars and all over that allow men to call their girlfriends/wives so it doesn't like they are in a bar soundproof recreates a background sound of a place more happy men at bars and happier coupleso dumb ways to die PSA train station safety Melbourneo grand prix winner best commercial in the world 2014 most shared automotive ad ever Volvo and Claude van damme split in between the two trucksdemonstrate superior
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