ADPR 3100 1nd Edition Lecture33Outline of Previous LectureI. Group presentationa. Hardeesb. Joe CamelOutline of Current Lecture II. Group presentationa. Strong4Lifeb. Holocaust on a PlateCurrent Lecture- Group 3o Strong4Life: Campaign Promoting healthy eating habits and raise awareness of childhood obesity in the US Modeled after anti-smoking and anti-meth ads Programs in schools Set up clinics to treat psychological effects of obesity Ran in pilot markets in macon and Columbusatlanta and stopped in 2012 Dynamic media- Black and white continuityo ReactionThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute. Didn’t motivate people to make lifestyle changes “we need to fight obesity and not obese people” ads shamed obese people Many agreed that children’s healthcare achieved their goal because it sparked debateo Criticism Shamed children and insulted parents Reagan Chastain’s support all kids billboard project- Health at every size San Francesco Fat Activists- Stand against campaignmocked black and white ads o Goal was to create awarenesssucceeded, negative publicity was still good publicity o Change Less emphasis on shame Static ads vs. “Rewind the Future” Changing direction of ads from morbid to a motivating warning- Keeps fearsome strategy- Group 4o Holocaust on Your Plate Campaigno PETA Juxtaposed pictures of holocaust to pictures of abused animalso Opposition ADL mission to stop defamation of the Jewish people and secure justice and fair treatment to all Compared victims to livestock Wanted them to remove holocaust pictures PETA apologized 3 years later Made it seem like all people are
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