1nd Edition TELE 3010 Lecture 15 Outline of Last Lecture I Narrative Structure a Structural Position of Characters Outline of Current Lecture I Beginning of Issues in Media Representation Current Lecture Issues in Media Representation Media representations are not reality but that representation can inform our idea of real life Media often do not try to reflect the real world Ambiguity in defining what is real Do media firms have the obligation to reflect the reality it is a for profit industry so most things are done solely for profit Overall mainstream media historically have reproduced social inequalities based on race gender sexual orientation Significant of media content Content as a reflection of producers if there is no diversity in production we will only see one demographic or social group represented Content as a reflection of audience preference the audience gets what they want but do we want what we really are getting Do we really have a choice Content as a reflection of society in general Content as an influence on audiences Content as a self enclosed text this refers to looking at content as text itself and the messages within Studying content is the most commonly used media analysis Race Ethnicity and Media Race is socially constructed The white norm is normal in American media and society Racial signifier Signifies race as an important trait to notice The absence of racial signifiers for white signifies whiteness Inclusion Roles and Control Inclusion do media producers include the image of different racial and ethnic groups These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Roles how are minorities portrayed Control do people from different racial and ethnic groups have control over the creation of media images Film
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