TELE 3010 1st Edition Lecture 12 Outline of Last Lecture I Generation Like Notes Outline of Current Lecture I Rhetoric II Poetics III Erotics Current Lecture Rhetoric Poetics Erotics Silverstone Chp 4 6 Rhetoric Rhetoric is persuasion and is often thought of as an oral form Aristotle was the first to say it It is included in all sorts of media photographs as well Persuasion Desire to influence politicians want you to vote commercials want you to buy the product Hierarchy in structure Silverstone says that there is a hierarchy between the person making the rhetorical appeal and us the listener There is a power differential between politicians and us news and us advertisers control desire and pleasure and represent the material goods of our society Free will to chose We have a choice to vote or not vote choose or not choose the advertisement It s important that the rhetoric convinces us of something Presumption of disagreement and difference rhetoric must give us the ability to agree or disagree Truth Reality Why do we believe what we see on the news to be reality Why believe Example moon landing because we trust the government and NASA and CBS these institutions We also believe in the medium meaning the video of the landing on the moon we can see it for ourselves Institutions Conventions of representation here s video evidence here s the control room here s their families etc and these are similar to what we made up in our mind space and control rooms These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute were like Significance of meaning Identification between speaker and audience Similar to trust Class There is a material divide that creates the space of rhetoric A Hierarchal divide as previously mentioned Politics work for your support and acquiescence but they also hold a power over you Advertisers fight for your capital and consumption but they also are the ones who create that The news has hierarchy based on their expertise and knowledge that one watching would not have if it wasn t for them Poetics Stories are central to what we are as human beings They re a central part of reality Poetics principles of construction function and effect General laws behind these stories Structure Organized is it organized around tragedy or comedy etc Birthed Engage audience Create meanings and pleasure For Example Documentary Films Remember Logos Ethos and Pathos Is the logic there Is it ethical Are the emotions there Documentaries record reveal and preserve It offers insight into the situation It captures the lives of whatever it is Documentaries work to promote and persuade They are trying to convince you or promote a point They work to offer you information and analyze or interrogate it Expressive function aesthetics and beauty They are always trying to capture the beauty more related to pathos This would be an example of how one engages in the poetics Erotics This is the pleasure and excitement and sensation this can be desiring a relationship with Oprah or desire to be cool like that actress you saw in the movie etc This is more than just the sexual aspect We as humans want pleasure and we seek it Its the relationship between the text and viewer It isn t the text itself but the message within the text It s the product of the relationship between viewers audience and the text media event Requires participation we as the viewer must engage It does require participation on our part Offered but rarely delivered We aren t going to get wings and fly if we drink RedBull How do media texts claim us as erotic subjects
View Full Document
Unlocking...