TELE Exam 4 Notes 04 11 13 Guest Lecture Mark Lashley YouTube Vlogging and Participatory Culture Online Media and Digital Literacy Production and Consumption What we make o All of the stuff that we put online What we take o Everything we read watch hear and download Production Consumption on YouTube YouTube as a site of Participatory Culture o Creativity communal use convergence Henry Jenkings o The digital realm enables new access to forms of communication we would not have been able to touch in years past We can now produce and upload a video in minutes YouTube as a site of Produsage o Producing and using consuming content at the same time Axel Bruns YouTube and its Forms What kinds of videos do you see on YouTube o YouTube genres Music Cats Tutorials how to videos Politics News Events Parodies YouTube s tag line broadcast yourself The Vlog What is a vlog o Short for the term video blog o A blog but with video o Created by individuals can be anyone who speaks into the camera by direct address o Enabled by advances in technology that compresses time and space Speak to many people at once You don t have to tell one person at a time Webcams have made this much easier Some popular Vloggers But are there different forms the vlog can take Here are some famous basic vlog entries o Creepy Boyfriend records message o JB Fanvideo Laina was on Jimmy Fallon iJustine o iPhone Bill her first bill came in a box o Edited Show don t tell Shaycarl Shaytards Begin o First vlog he ever did o Less sophisticated than iJustine s video The Ryan Higa Show o Next Viral YouTube Trend o Sketch comedy o Scripted o Lots of planning and editing o Uses other actors friends Vlog Styles What do these have in common o Most of these Vloggers are making money off of their videos o Require you to focus on them Personal fueled by one character o Mundance subject matter Popculture subject matter trends What makes each different Understanding Vlogging Think about what we know about participatory culture o Interactivity influences how these cultural products are created and o For example what are some of the popular subject matters in these videos received Vlogs about vlogs Cultural Production Performance o Each of these vloggers is acting a certain way for the camera o What are some of the performance techniques that you ve seen Ryan Higa s sketch comedy iJustine s vlog o Presenting a personality of themselves Authorship Narrative o Vloggers also have control of the means of production o Multiple entries help to construct the story of the vlogger YouTubers get subscribers not because people like their videos but because people like them Interactivity What are some ways in which vlogging and YouTube in general is interactive o Comment section o Sharing videos on other social media o Direct messages o Contests o Response Videos o Rating system likes and dislikes o Tags and captions o Feedback outside of YouTube o Even the people who produce the most popular content are consumers of other videos and influenced by other content Motivation Why do these people create videos o To gain popularity to be recognized The chance to build a fan base and be widely known o Rant videos persuasion Political opinions o Money How can someone make money from YouTube Ads The more views a video gets the more money you get
View Full Document
Unlocking...