COMM 415 1st Edition Lecture 7 Outline of Last Lecture I Decoding Outline of Current Lecture II Introduction III Components of Clothing IV Functions of Clothing V Encoding a fashionability academic achievement b artifacts c effects on encoders d group membership e status f personality g social motivation Current Lecture I Introduction to Clothing A uniquely human B clothing any artifactual addition to the body that change sits appearance C first nonverbal cue to be noticed D a nonverbal communication system E 1 of 2 nonverbal behaviors regulated by law 2nd is assault touch F Vicary 1989 clothing on the moving body becomes a sign and a symbol of a communication system as complex and precise ads most verbal languages II Components of Clothing A garments These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute B C D E F 1 dress 2 costume 3 apparel 4 headwear 5 footwear 6 underwear ornaments 1 badges 2 tattoos 3 masks 4 jewelry 5 beads 6 gems 7 chains 8 straps 9 buttons 10 metal bands 11 buckles 12 ribbons 13 lace 14 furs cosmetics 1 paints 2 powders 3 oils 4 perfumes devices 1 wigs 2 corsets 3 braces 4 padding 5 dentures es treatments 1 hair dying 2 tattoos 3 curling 4 dyes equipment 1 eyeglasses 2 watches 3 ice skates 4 pocket watches 5 pipes 6 backpacks 7 gloves 8 crutches G tools 1 knives 2 combs 3 mirrors 4 scissors 5 pens 6 toothpicks H perceptual phenomenon different form the way I see something or do something III Functions of Clothing A decoration B protection physical psychological i e Antarctica C sexual attraction availability D self assertion projecting a certain image E self denial using clothing to say I am NOT part of I am DIFFERENT than F concealment G group identification H status or role IV Encoding A Reed 1973 fashionability 1 high fashion latest styles 2 low fashion casual 3 non fashion out of style old 4 counter fashion opposite of establishment emphasis on comfort B Reed 1973 results 1 high fashion lowest GPAs 2 low fashion moderate GPAs 3 non fashion highest GPAs 4 counter fashion moderate GPAs C artifacts 1 jewelry as emblematic communication i e wedding ring 2 tattoo emblems i e tear drop 3 badge emblem i e law enforcement D effects on encoders 1 clothing style and self description police line up study suspect described as well dressed or casually dressed self deception inventory well dress participants neat cultivated accurate restrained strategic casual dress participants easygoing clumsy tolerant emotional nonchalant 2 black uniformed sports teams getting more penalties than those with non black uniforms 3 effects of business attire on the wearer survey of business professionals felt most competent and authoritative when wearing formal business or business casual more trustworthy and productive when wearing business casual least friendly and creative when wearing formal business attire E group membership images available on D2L F clothing status 1 conspicuous consumption social status 2 clothes indicate affluence but only for certain groups 3 working class students use brand name clothing to suggest economic capital 4 upper class students distance themselves from this use of clothing 5 aesthetic distancing A clothing personality 1 clothing conscious males deliberate guarded defer to authority traditional 2 clothing practicality males inhibited cautions dissatisfied low motivation to make friends 3 clothing conscious females inhibited anxious defer to authority 4 clothing practicality females clever enthusiastic confident outgoing
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