COMM 415 1st Edition Lecture 15 Outline of Last Lecture I. Spring Break Outline of Current Lecture II. Touch IntroductionIII. Heslin’s Taxonomy of TouchIV. CultureV. Sex DifferencesVI. Personality and TouchCurrent LectureTOUCHI. IntroductionA. messages conveyed by touch1. greeting2. hostility3. reassurance4. instruction5.6. liking7. power8. sexuality B. the meaning of touch is affected by1. what part of the body is touched2. what part of the other person’s body touched the self 3. how long the touch lasts4. how much pressure is used5. whether there is movement after contact has been made6. whether anyone else is present These notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.7. if others are present, who they are8. the situation9. the relationship between the persons involved II. Heslin’s Taxonomy of TouchA. least intimate (service of performing a task): functional/professional B. greetings: social/polite C. uneasy: friendship/warmthD. love/intimacy E. sexual arousalIII. CultureA. contact vs. non-contact cultures B. arabs>americans C. costa ricans> americansD. Italian & greek> British/dutch/frenchE. different meanings in different cultures (same sex touch e.g.)IV. Sex DifferencesA. intimate touch1. reactions to intimate touch • men and women agree on what kind of touch signifies sexual desire• they differ in their reactions• men: sexual touch (+)• women: sexual touch (-)2nd Experiment • the relationship between sexual touch and men;s positive reactions was very weak • women: sexual touch (+)• this sample was married***does marriage effect response to sexual touch???***2. sex difference and marital status, controlling for age• 305 adults aged 18-69 years• survey measure of reactions to touch to different body regions from an intimate partner• touch to non intimate body regions: men’s reactions=women’s reaction • touch to the intimate body regions: men’s reactions more positive than women • unmarried men responded more positively to intimate touch than married men did• pattern holds even after statistically controlling for age ***why does marriage decrease sexual touch enthusiasm in men?******something about marriage increases enthusiasm for intimate touch in women******something about marriage decreases enthusiasm for intimate touch in men***B. M—> F vs. F—> M1. observation of 4500 dyads (pairs) in public2. M—> F=F—> M touch (touched exact same amount)3. F—> M —> M touch (women touch women more than men touch men)4. M initiate more touches but F reciprocate so M=F5. F may touch less earlier and more later in relationship development C. relational stage1. men initiate more touch in casual romantic relationships2. women initiate more touch in married relationships3. in young couples, men initiate more touch 4. in older couples women initiate more touch, and men touched rarely D. touch in sports1. celebration and reassurance have equal amounts of touch 2. college softball & baseball teams observed3. males performed more hand —> other body part touch (butt slap, head shake)4. females performed more hand —> hand touches (low/high five, potato fists, hand pile)5. females performed more intimate touch6. men touch after positive events V. Personality and TouchA. need for touch1. preference for extraction and utilization of information obtained through the haptic (touch) system B. extraverts are activated by
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