TELE 3010 1nd Edition Lecture 24 Outline of Current Lecture I Media and Technology Current Lecture Media and Technology Technological Determinism that technology is inevitable and that it will evolve Technology has overwhelming effects of technologies on users organizations and societies It is an extra force introduced to society 1 Criticisms of Technological Determinism No human agency is assumed Culture norms regulations affect technology Technology cannot determine cultural or social outcomes as technology is merely the extension of human capacity Raymond Williams Social Construction of Technologies What people do with technologies Media technologies are embedded in ongoing social processes that affect their evolution Human agency takes the center stage economically in culture and through regulatory forces The case of the Internet Internet was result of complex social processes It was funded through the government at first through research dollars The culture of computer enthusiasts commercial interests user preferences Web 2 0 This emphasizes the interactivity and sharing the 2000s period Like the development of YouTube blogging other social medias Had existed since the Internet s inception but was put to uses after marketing successes The 1 rule This is the idea that for every person who creates content there are 99 who don t There s a participation inequality and most people 90 are lurkers 9 are occasional contributors and 1 heavily contribute Why Technology Matters These notes represent a detailed interpretation of the professor s lecture GradeBuddy is best used as a supplement to your own notes not as a substitute Media s impact on time and space there s a never ending news cycle it s constant Time shifting binge viewing consuming media contents are not bounded by time Crossing social boundaries Children s and adult s worlds blurred Changing sense of community Can happen in mommy blogs or video game communities etc Network society Internet as the technological basis of the new organizational form Interaction between technology and human agency The Rise of TV Images Pseudo events The distinction between image and reality is blurred As hyperreality Does TV present an event that just isn t really an event An event that is created by media TV as the serious cause for the decline of the public life However the above arguments tend to be technology deterministic New media and the culture of distraction Broken physical and social connections as a result of technology A new set of skill is valued referencing and retrieving rather than understanding We re an attention deficit culture Generation Me
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