Attitudes effect actions peripheral route persuasion ppl are influenced by incidental clues central route persuasion interested ppl focus on arguments prejudice v discrimination attitude v action scapegoat theory frustration aggression principle frustration creates anger which can generate aggression social script culturally modeled guide for how to act in various situations physical attractiveness matters altruism unselfish regard for the welfare of others bystander effect one must notice and ER then correctly interpret it then believe that they are responsible social exchange theory our social behavior is an exchange process reciprocity norm expectation that ppl will help not hurt those who have helped them social trap two opposite parties become involved in mutually destructive behaviors GRIT Graduated and Reciprocated Initiatives in Tension Reduction strategy designed to decrease international tensions
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