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UMass Amherst PSYCH 100 - Social Psychology and Helping

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PRO-SOCIAL BEHAVIOR - HELPINGPro-Social BehaviorEgoistic HelpingAltruismWHEN WILL WE HELP?Bystander Intervention modelDiffusion of ResponsibilityWhy?When we don’t implement helpPsyc 100 1st Edition Lecture 31Outline of Last Lecture I. Social PsychologyOutline of Current Lecture I. Social PsychologyCurrent LecturePRO-SOCIAL BEHAVIOR - HELPINGPro-Social BehaviorDef: any act/behavior performed with the goal of benefiting another person.2 Types:Egoistic Helping Ultimate goal of helping is to increase the helper’s welfareEX: You take your roommate to the airport so that he will return the favor for youEX: You volunteer at the shelter because it makes you feel goodAltruism A pure desire to benefit someone else, with no benefit (and sometimes a cost to the helper)EX: Organ donorWHEN WILL WE HELP?Bystander Intervention modelBystander effect: People are less likely to help when other bystanders are present5 Steps to deciding to help:1. Notice the Event Time PressuresThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.Ex: Good Samaritan Study2. Interpret the Event as an emergencyDoes this situation require help?Ex: A man slumped in a doorway in NYCEx: A man and woman yelling at each other in the apartment above you More bystander effects: As the number of bystanders go up the less people will help3. Assuming ResponsibilityWhen AloneWhen others are around Diffusion of ResponsibilityDef: As number of witnesses increase, the feelings of personal responsibility decreaseWhy? We assume someone else will help We assume someone else has already help4. Knowing How to HelpEx: You see an older woman collapse on a hot day… how do you help? (stroke vs. heart attack)5. Deciding to Implement the Help When we don’t implement help I don’t feel qualified (CPR) I would look foolish, make things worse I would put myself in


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