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UMass Amherst PSYCH 100 - Learning

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Psyc 100 1st Edition Lecture 13Outline of Last Lecture I. Learninga. Classical Conditioningb. Operant ConditioningOutline of Current Lecture I. Learninga. Operant Conditioningi. Behavior Consequence Relationshipsb. 3 Stages In Learning New Behaviorsc. Observational LearningCurrent LectureOPERANT CONDITIONINGBehavior - Consequence RelationshipsReinforcement - a consequence that INCREASES the likelihood of a behavior happening again1. Positive reinforcement – Addition of a positive stimulus (consequence) to produce and increase behavior Ex: I will give you $10 for every “A” on your report card2. Negative reinforcement – Removal of a negative stimulus (consequence) to produce and increase behavior Ex: I will remove one chore from your list for every “A” on your report cardPunishment - a consequence that DECREASES the likelihood of a behavior happening againThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.3. Positive Punishment – Addition of a negative stimulus (consequence) to eliminate or decrease a behavior Ex: A parent spanks a child for biting his sister4. Negative Punishment – Removal of a positive stimulus (consequence) to eliminate or decrease a behavior. Ex: A parent takes away a child’s favorite toy when he bites his sisterHOW TO PRODUCE OPERANT LEARNING1. Random luck2. SHAPING Shaping by successive approximation: Reward behavior for little steps towards the desired end behavior In class activity: Using reinforcement and punishment to cause an action between Ben and Fitzy (Ben’s task is to serenade Fitzy without the class saying a word). Ex: My summer tennis lessons Rewards me (GOOD!) for getting the ball toss correct Rewards me for rotating my racket properly etc. 3 STAGES IN LEARNING NEW BEHAVIORS1. Acquisition Initial learning of the new behavioral unit Ex: Learning Spanish in school2. Maintenance How often a learned response is produced and reinforced Ex: Speaking Spanish in Spain on semester abroad3. Extinction Gradual decrease in behavior when reinforcement is removed Ex: Back in USA, slowly forget SpanishREINFORCEMENTTypes of Reinforcement1. Primary Reinforcers Ex: Food, water, sex (born understanding these are necessary)2. Secondary (Conditioned) Reinforcers Ex: Money (learn the nature with experience)Social Reinforcers (A type of secondary reinforcer) Ex: Affection, attention, praise ( kids screaming in school and laugh at each other so theycontinue the behavior)PUNISHMENTTammy has: 1. Stuck a knife in an electric toaster and got shocked2. Ran a stop sign and bashed into a car3. Ran with scissors and fell and stabbed herself in the legPositive Punishment:  Addition of a negative stimulus (consequence) to eliminate or decrease a behaviorNegative punishment:  Removal of a positive stimulus (consequence) to eliminate or decrease a behavior.Why punish?1. Very effective at reducing the punished behavior2. Very fast at reducing the behavior3. Proper punishment can produce a permanent elimination of a behaviorProblems with Punishment Escape (Suicide can be an ultimate getting away from a punishment) Aggression (People who are getting aggressed upon wants to aggress back) Abuse (Punishment can be clearly abuse)OBSERVATIONAL LEARNING1. Indirect experiential learning Not all learning has to occur from direct experience, especially with humans. Q: While at a formal dinner party you notice there are 5 different forks. Which do you use? How do you figure it out? A: You look and see what others are doing and imitate them3. Modeling  The process of observing and imitating a specific behavior Bandura and the BoBo doll


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UMass Amherst PSYCH 100 - Learning

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