Exam 1 Study Guide Chapter 1 Applied Media Aesthetics Define media aesthetics o aesthetics is a study of visual and auditory perceptions and how these perceptions can be most effectively clarified intensified and interpreted through television and film o a conception of what is artistically valid or beautiful Why do we study media aesthetics o We are all capable of being media producers just need the knowledge for it o It will help you understand how media is made even if you are not making it o It can help to develop understanding of the ways in which aesthetics are used o In understanding how media producers design their messaging you will to shape opinion in a variety of fields and public arenas become a more critical media consumer What are the six media elements covered in this class o Light o Color o Two dimensional space o Three dimensional space o Time motion o Sound o these elements will help to analyze media rather than just the literal content or message and assist in enhancing your aesthetic vocabulary and language Who is Stuart Hall and what did he contribute to the literature of communication that applies to this class Discourse one who said that the audience has very important role in measuring how the message is received their own belief system is the one perception o Stuart Hall is associated with Encoding and Decoding in the Television o He was an academic who essentially empowered the audience he was the Who is Marshall McLuhan and what did he contribute to the literature of communication that applies to this class o Marshall McLuhan was the one to state the medium is the message o The medium distributes the message as well as shapes it and affects the way it is perceived How is applied media aesthetics different from normal studies of aesthetics o Applied media aesthetics considers art and life mutually dependent and o Applied is more concerned with how the medium affects the messaging essentially interconnected Why is context important to consider in media aesthetics o Every aesthetic element operates within or upon elements around the context Define aesthetic context experience is greatly influenced by its context o Aesthetic contextualism is the fact of how we perceive an aesthetic o Contextualism stresses the close relationship between aesthetics and ethics o We must be careful because the technology of television and film gives us the ability to manipulate messages Be concerned about the people who are viewing your messages and what influence those messages may have on them o People react in similar ways to aesthetic variables like light color sound time motion and space red ball is more appealing than a grey ball Why is perception important to consider in media aesthetics o Perception is important considering we seek out information that is consistent with our expectations and prejudices You can guide what viewers see through the ways that we capture edit and contextualize the media o The audience s perception is the reality Define Selective perception Selective seeing o Selective perception An automatic reduction of unnecessary details during the perception process o Selective seeing Our tendency to see or hear only the things that we are interested in or that confirm our expectations and prejudices o Each unique individual has their own perceptions and ways of seeing things based on their experiences and unique sensitivities Two people seeing the same event from the same location can actually see two very different things depending on point of view Chapter 2 The First Aesthetic Field Light What is the nature of light o Light is an energy form a form of radiant energy o Different wavelengths of energy register different colors to you o Video film and computer images are simply light controlled in various ways o ex Sunlight Blue Artificial Light Orange Fluorescents Green What are the purposes and functions of light in general o Deliberate manipulation of light and shadows is all for specific communication purposes In media what does light have to do o Provide distinction between two and three dimensional objects o Provide for sufficient illumination to record a film and make up for differences in contrast for the eye o Gives context to space o Lighting reveals what objects look like where they are located what textures they have In media what can light do o If used creatively light can affect you emotionally and tell a story Understand the importance of lighting choices in media o To manipulate and articulate our perception of the environment o To establish a context for what we are seeing o To convey a certain emotion or manipulate our perception Define cast shadows Attached shadows o A cast shadow can be independent of the object causing the shadow or connected to it Cast shadow is created when the positioning of the light source is such that the shadow of one object is cast across another object or part of the setting Cast shadows can help us judge space break up large monotonous surfaces suggest a specific locale give mood to an event and help tell time o An attached shadow is fixed to an object They are created from absence of light on part of an object Attached shadows help us interpret the basic shape and texture of an object What is falloff o Falloff is the change from light to shadow o The brightness contrast between the light and shadow sides of an object o The rate of change from light to shadow Explain the difference between fast and slow falloff What is no falloff o Fast falloff is the drastic contrast between what is lit and what is not it is the o Slow falloff is the gradual change from light to dark it is the contrast between o No falloff is the elimination of falloff which results in a flat image think about sudden change of light usually used in dramatic or suspenseful shots light and dark is not very great used often in film for standard lighting when using flash with your camera used in news and talk television programs How is falloff controlled o Through specific lighting choices Distinguish between outer and inner orientation as it applies to light o Outer orientation is lighting that gives us clues that help us identify the exterior visible characteristics of the objects and environments we see on screen This is called outer orientation a major factor in structuring screen space o Inner orientation is lighting that can be used to articulate feeling and emotion set mood foreshadow events or create drama assists in establishing
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