01 15 2013 Key Concept Are the Screen Unlike theatre for example where the audience can look where it wishes even if you use methods to direct their attention to one place in film TV the director decides exactly what the audience can and cannot see at every moment This is a great power that should be used but not over used or abused Audience Assumptions The audience subconsciously assumes that there is a reason for what they re seeing and that the images and sounds match the message being communicated They will assume this until you seem to be an incompetent or indulgent storyteller o Ex the 30 second shot of the ashtray You have the right and expectation to assume images lighting depth of field colors sound music dialogue actions framing of shots type of pacing of editing have an intended meaning As the Audience As the Creator You have to be aware that the audience will process all elements of the image and sound based on conscious and subconscious assumptions Therefore there should be a reason why you chose the production elements you did WAYSAW Key to that is always having the one sentence answer to the question What are you saying about what In writing the script you write toward that WAYSAW If you find that you re veering off that WAYSAW you need to come up with a new one adjust previous writing as well as new writing to that new WAYSAW Let Clarity Be Your First Muse WAYSAW you are always clear about it in your head and on the screen If you start out unclear it seldom if ever will get clear in amateur or professional productions The clarity can just gets kicked down the road Something Is Always Being Said Visually and aurally whether or not you re aware of it as an audience member or creator As a creator you especially need to maintain and embrace the fact to earn and maintain the audience s attention Default Choices Lighting evenly lighted or with dramatic elements Size of Image over the shoulder shot different size actors Close ups Framing where in the frame taking up how much space Eye level high angle low angle Editing sequence pace Even the default choices communicate something So be sure it is communicating what you want to be communicating Non Default Choices Have a purpose When should they be used When should they not be used The best answer IT DEPENDS Intentionality Another key element is intentionality i e what did the creator have in mind when creating that series writing that episode casting that actor applying the visual elements s he did For years that is what I did in my research Went and watched and asked the creators how why they did what they did But with DVD extras online extras podcasts YouTube extras the general population can now find out about these elements And these extras can add to your appreciation of TV and film both as a viewer and creator Zettl Media Aesthetics Chapter 1 Media Aesthetics Life and Media Defining Aesthetics Dictionary definitions o The branch of philosophy that deals with the nature and o The branch of metaphysics concerned with the laws of o The study of the psychological responses to beauty and expression of beauty perception artistic experiences o A conception of what is artistically valid or beautiful o An artistically beautiful or pleasing appearance For us aesthetics is a study of visual and auditory perceptions due to elements such as lighting and frame composition and how these perceptions can be most effectively clarified intensified and interpreted through television and film When you produce a project on film video the web for radio a painting an ad design a poster you are paying attention to aesthetics Before you begin any project you have a vision or an ultimate goal for that project You are practicing Applied Media Aesthetics You need to have a fundamental knowledge of aesthetics in order to Why Study Aesthetics produce quality media Applied Media Aesthetics Useful to evaluate the effectiveness of existing media elements as well as gives power to create effective new media products analysis synthesis o How does the soundtrack of a movie affect you and what songs would you choose if you were making a movie o What emotions do the movements of the camera convey The framing The angle o What can we learn about the scene from the lighting Fundamental Media Elements Light color Two dimensional space Three dimensional space Time motion Sound The study of these elements should provide you with an aesthetic vocabulary and language that will allow you to speak with clarity and impact about the media you both consume and create Contextualistic Aesthetics There is a relationship between art and life o Aesthetic experiences are part of everyday life o Beauty is all around us Relationship between art and life o Aesthetic experiences are part of everyday life o Beauty is all around us o Art draws on life for creation o The inspiration for all art exists within the real world o Examples on slide 21 o Art draws on life for creation o The inspiration for all art exists within the real world no matter how abstract the work is Vincent Van Gogh Starry Night 1889 Georges Pierre Seurat Evening Honfleur 1886 From the Museum of Modern Art New York From the Museum of Modern Art New York Slide 23 o Life s experiences are not art o But there is an intimate purposeful relationship between art and life creation of art o Everyday experiences serve as the raw material for the o As practitioners of the television and film media our responsibility is to interpret the experiences of life so that others can participate with us in the communication experience on a deeper level o When we do this it enables our viewers to become more aware of themselves and their surroundings o http www youtube com watch v KPhq zrwEgY Did the French dialogue inhibit your understanding or appreciation for the video Perceiving and looking at the world Context o Each unique individual has their own perceptions and ways of seeing things o Two people seeing the same event from the same location can actually see two very different things depending on point of view o Your point of view is formed by previous experience perceptual sensitivities and expectations Where do you focus when looking at this picture o Slide 27 Robert Pattenson and Kirsten Stewart Where do you focus when looking at this picture o Slide 28 o We perceive what we want to perceive o We seek out information that is consistent with our expectations and prejudices o Art is one way to combat this selection o We
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