01 10 13 Key concepts re the screen Assumptions As the audience As the creator Unlike theater for example where the audience can look where the audience can look The audience subconsciously assumes there is a reason for what they re seeing and that the images and sounds match the message being communicated They will assume this that until you seem to be an incompetent or bad storyteller Example of this would be a 30 sec shot of an ashtray you have the right to assume that images lighting depth of field colors sound music dialogue actions framing if suits type of pacing of editing have an intended meaning You have the be aware that the audience will process all elements of the image and sound based on conscious and subconscious assumption Therefore there should be a reason why you choose the production elements you did WAYSAW What are you saying about what Key to writing a script lies in that one sentence In writing the script you write towards that WAYSAW If you find out that you re veering off that WAYSAW you need to come up with a new one adjust previous writing as well as new writing to that new WAYSAW Let clarity be your first muse WAYSAW you are always clear about it in your head and on the screen If you start out unclear it seldom If ever will get clear in amateur or professional productions The clarity can just gets kicked down the road Something is always being said Visually and aurally whether or not you are aware of it as an audience member or creator As a creator you especially need to embrace that fact to earn and maintain the audience s attention Even with lighting full face lighting sends the signal that the person is a good guy not full face lighting means they have something to hide Default choices Close ups Lighting evenly lit or with dramatic elements Size of image over the shoulder shot different size actors Framing where in the frame taking up how much space Eye level high angle low angle eye lvl is neutral high level is weak and low angel is powerful Editing sequencing pace Even the default choices communicate something So be sure it is communicating what you want to be communicating You do not have to bore the audience to show boredom Non default Have a purpose When should be used When should it not be used The best answer IT DEPENDS Intentionality Another key element is intentionality IE what did the director have in mind when creating that series Defining aesthetics A study of visual psychological responses to beauty and artistic experiences as applied to TV and movies Why study aesthetics Used to evaluate the effectiveness of existing media elements as well as gives lower to create effectiveness Fundamental media elements The study of these elements should provide you it s an aesthetic vocabulary and language that will allow you to speak with clarity and impact about the media you consume and create Each unique individual has their own perceptions and ways of seeing things Two people seeing the same event from the same location can actually see two very different things depending on point of view Your point of view is formed by previous experience perceptual sensitivities and expectations Context 1 15 13 The first aesthetics of light Light is a form of radiant energy Light is a part if the electromagnetic spectrum A beam of light is invisible until it hits something Light is referred to as having color temperature Sun light is blue lights and orange and fluorescent light is greeny Light is essential orients us in time and space affects our emotions Tv film videos animations are pure light shows Lighting in TV is the deliberate manipulation if might and shadows for a specific communications purpose Lighting is the deliberate control of light The purpose of lighting is control of perception Lighting lets media professional tell their videos what time of year or time of the day it is outer and also what emotions are going on in the scene inner Light reveals What objects look like Where they are located What textures they have Purpose of light To manipulate and articulate the perception if our environment To establish a context for our experiences To establish a framework that tells us how we should feel about a certain event What light has to do Provide for sufficient illumination to record a film and make up for differences in contrast four the eye Enhance the illumination of two and three dimension Nature of shadows Many times we take shadows for granted When we design lighting shadows become very important You can t intensify and clarify the shapes and textures of people and through simple illumination you do that with shadow Attached shadows Attached shadows are enviably fixed to their objects as long as the object stays under the same lighting conditions Attached shadow hero us interpret the basic shape and textures of an object Cast shadows Help us locate the object relative to its surroundings They indicate location provide drama tell a story Fall off is the change from light to shadow The brightness contrast between what is lightened and what isn t Used for a dramatic shot and suspenseful shot Slow falloff contrast between illuminated and attached shadows Gradual change from light to dark Controlling falloff most lighting us dedicated to controlling falloff rather than eliminating it It Can be controlled Lighting reveals the basic shape of an object Shadows appeal to our sense of touch by revealing textures Predictive lighting Helps us preview an event for the audience like a sudden change in light Direct light aiming camera at a source of light Indirect affected by color if the subject being lit texture of the subject being lit brightness of light distance of light from subject being hit ONE OF THE MOST IMPORTANT THINGS TO KNOW INVERSE SQUARE LAW as you double the distance between light and the subject you have 1 4th the light Easiest ways to adjust light and sound is to move the light and mic Applies to sound too Measurement of light Foot candles LUX Light meters measure light in ft Candles lux and translates into f stops Direct and indirect light meter readings Three point lighting Usually uses three light but with shared lights and editors can use fewer than 3 lights to have 3 point effect Start with this setup on each subject Key light first light source primary light source Illuminates the subject usually at an angle meant to cause shadows Are shadows bad It depends you need depth and 3d and connote certain information to their subject but be
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