01/10/13Key concepts re the screenUnlike theater for example where the audience can look where the audience can look Assumptions The audience subconsciously assumes there is a reason for what they're seeing and that the images and sounds match the message being communicatedThey will assume this that until you seem to be an incompetent or bad storyteller... Example of this would be a 30 sec shot of an ashtrayAs the audience you have the right to assume that images, lighting, depth of field, colors, sound, music, dialogue, actions, framing if suits, type of pacing of editing have an intended meaningAs the creator You have the be aware that the audience will process all elements of the image and sound based on conscious and subconscious assumptionTherefore, there should be a reason why you choose the production elements you did***WAYSAW -What are you saying, about what?Key to writing a script lies in that one sentenceIn writing, the script, you write towards that WAYSAW. If you find out that you're veering off that WAYSAW you need to come up with a new one, adjust previous writing as well as new writing to that new WAYSAWLet clarity be your first museWAYSAW = you are always clear about it in your head and on the screen. If you start out unclear, it seldom, If ever will get clear in amateur or professional productionsThe clarity can just gets kicked down the road....Something is always being saidVisually and aurally whether or not you are aware, of it as an audience member or creatorAs a creator you especially need to embrace that fact to earn and maintain the audience’s attentionEven with lighting - full face lighting sends the signal that the person is a good guy - not full face lighting means they have something to hideDefault choices:Lighting - evenly lit or with dramatic elements?Size of image - over the shoulder shot; different size actorsClose upsFraming - where in the frame, taking up how much space?Eye level/high angle/low angle - eye lvl is neutral, high level is weak, and low angel is powerfulEditing sequencing/ pace Even the default choices communicate somethingSo be sure it is communicating what you want to be communicating You do not have to bore the audience to show boredom Non-default Have a purpose?When should be used?When should it not be used?The best answer?IT DEPENDS,Intentionality Another key element is intentionality... IE what did the director have in mind when creating that series? Defining aesthetics, - A study of visual psychological responses to beauty and artistic experiences as applied to TV and moviesWhy study aesthetics?Used to evaluate the effectiveness of existing media elements as well as gives lower to create effectiveness Fundamental media elementsThe study of these elements should provide you it's an aesthetic vocabulary and language that will allow you to speak with clarity and impact about the media you consume and createContextEach unique individual has their own perceptions and ways of seeing thingsTwo people seeing the same event from the same location can actually see two very different things depending on point of viewYour point of view is formed by previous experience, perceptual sensitivities and expectations 1/15/13The first aesthetics of lightLight is a form of radiant energyLight is a part if the electromagnetic spectrumA beam of light is invisible until it hits somethingLight is referred to as having color temperature Sun light is blue, lights and orange, and fluorescent light is greeny Light is essential, orients us in time and space, affects our emotionsTv, film, videos, animations are pure light shows Lighting in TV is the deliberate manipulation if might and shadows for a specific communications purpose *Lighting *is the deliberate control of lightThe purpose of lighting is control of perceptionLighting lets media professional tell their videos what time of year or time of the day it is (outer) and also what emotions are going on in the scene (inner) Light reveals What objects look likeWhere they are locatedWhat textures they havePurpose of light To manipulate and articulate the perception if our environmentTo establish a context for our experiencesTo establish a framework that tells us how we should feel about a certain eventWhat light has to do Provide for sufficient illumination to record a film and make up for differences in contrast four the eyeEnhance the illumination of two and three dimensionNature of shadows Many times we take shadows for grantedWhen we design lighting, shadows become very importantYou can't intensify and clarify the shapes and textures of people and through simple illumination - you do that with shadowAttached shadowsAttached shadows are enviably fixed to their objects as long as the object stays under the same lighting conditionsAttached shadow hero us interpret the basic shape and textures of an objectCast shadowsHelp us locate the object relative to its surroundingsThey indicate location, provide drama, tell a storyFall off is the change from light to shadowThe brightness contrast between what is lightened and what isn't Used for a dramatic shot and suspenseful shotSlow falloff - contrast between illuminated and attached shadows Gradual change from light to darkControlling falloff - most lighting us dedicated to controlling falloff rather than eliminating it It Can be controlledLighting reveals the basic shape of an objectShadows appeal to our sense of touch by revealing textures Predictive lightingHelps us preview an event for the audience - like a sudden change in light Direct light - aiming camera at a source of light Indirect - affected by color if the subject being lit, texture of the subject being lit, brightness of light, distance of light from subject being hitONE OF THE MOST IMPORTANT THINGS TO KNOWINVERSE SQUARE LAW - as you double the distance between light and the subject, you have 1/4th the light Applies to sound too Easiest ways to adjust light and sound is to move the light and micMeasurement of lightFoot candlesLUXLight meters measure light in ft. Candles/lux and translates into f-stopsDirect and indirect light meter readingsThree point lightingUsually uses three light but with shared lights and editors can use fewer than 3 lights to have 3 point effectStart with this setup on each subjectKey light - first light source, primary light source... Illuminates the subject, usually at an angle, meant to cause shadowsAre shadows bad? It depends; you need depth and 3d, and connote
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