DOC PREVIEW
MSU COM 225 - Social Cognition

This preview shows page 1 out of 4 pages.

Save
View full document
View full document
Premium Document
Do you want full access? Go Premium and unlock all 4 pages.
Access to all documents
Download any document
Ad free experience
Premium Document
Do you want full access? Go Premium and unlock all 4 pages.
Access to all documents
Download any document
Ad free experience

Unformatted text preview:

COM 225 1nd Edition Lecture 11Outline of Last Lecture I. Relational message themes II. Relational theme 7: Intimacy III. Conflict management and listening IV. Why are conflicts difficult to manage?V. Skill building: Empathic listening Outline of Current Lecture I. Social cognitionII. Perception and social cognitionIII. Selection and social cognitionIV. Organization and social cognitionV. Skill-building: mindfulness Current LectureI. Social cognition A. How do we think about our social world?1. Social cognition B. We are biased - for good for bad1. Mindfulness vs. mindlessness C. Why is it important for us t stud social cognition1. Affects how we receive and interpret messages2. Communication can alter social cognitionsThese notes represent a detailed interpretation of the professor’s lecture. GradeBuddy is best used as a supplement to your own notes, not as a substitute.3. Guides our actions4. Understand—-> Control II. Perception and communicationA. Perception is influenced by:1. Prior experiences (bring all of prior situations with us to the new one, shape the way) 2. The current event (influenced by both the past and future)3. Anticipation of future events4. Our emotional state5. Motivation (having interpretive competence is not enough)6. Cultural patterns of social cognitionIII. Selecting social informationA. Selective attention - idea that in any social situation you have to choose in that so-cial situation what you are going to pay attention tooB. Selective exposure - can not be in all social situations all the time, so we choose which situations we are exposed to that we attend, have to make choices C. Selective memory - don’t remember everything D. Be aware that you’re always being selective IV. Selecting social information: Elaboration Likelihood Model A. How we process persuasive messages1. Two cognitive “routes” in persuasion 2. Two factors influence route V. Two routes to persuasionA. Central: high elaboration1. Will pay careful attention to relevant factors: argument quality, factuality, etc. - mindful and careful with thinkingB. Peripheral: low elaboration1. Will pay less attention to relevant factors: attractiveness of sender, catchy slogans, colors, etc. C. Note: Routes lay on a continuum (not bipolar dimensions) VI. Two factors influence routeA. Motivation - how much do you really care?, highly motivated = central routeB. Ability - do you have enough knowledge in this area to make a decision, only if we care and able to but mostly go peripheral route C. Need both to process through central routeVII. Organizing social informationA. What is a schema?1. Cognitive structure that helps us process and organize info B. Some types of schemata/schemas 1. People 2. Event3. Role4. Relational C.Ways we use themVIII. People schemata: Include personal constructsA. People schemata include personal constructs1. Characteristics of others2. Bipolar - have opposites, thin/fat, happy/sad, conservative/liberal 3. Like criterial attributes, but broader B. Types of personal constructs1. Physical (thin-heavy, attractive-unattractive)2. Role (nurse-patient, teacher-student)3. Interaction (talkative-quite, boring-exciting) - how they present themselves during interaction 4. Psychological (kind-unkind, liberal-conservative) - refers to mindsetIX. Event schemata: Scripts A. Script: guide to behavior B. When don’t we have scripts?1. Novel situations2. Interrupted script3. Outcome of script is not expected4. Scripts


View Full Document
Download Social Cognition
Our administrator received your request to download this document. We will send you the file to your email shortly.
Loading Unlocking...
Login

Join to view Social Cognition and access 3M+ class-specific study document.

or
We will never post anything without your permission.
Don't have an account?
Sign Up

Join to view Social Cognition 2 2 and access 3M+ class-specific study document.

or

By creating an account you agree to our Privacy Policy and Terms Of Use

Already a member?