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Thursday December 4 2014 Chapter 9 Rules of social interaction Their role is to maintain harmony in social relations Culturally determined Guidelines and standards that direct behavior how people ought to or not to Important features of social interaction between tourists and hosts behave Three rules Etiquette Relates to social relations Relates to rules of self presentation or self performance or self image Relationship rules Govern social relationships Can be formal directly stated or coded in a written or spoken language Can also be informal indirectly stated and learned through socializing Cultural influences on rules of social interaction Are influenced by the cultural values of those who participate Cultural determines he rules of social relationship Members of different cultures may not understand each other Different cultures may have different rules for greetings friendship joking Understanding rules of social interaction Important because it enables both parties to share and understand their experience International tourism creates many opportunities Requires deep understanding of the verbal and non verbal patterns Breaking Rules Many people are unaware of the culture differences and rules of behavior They break rules or ignore them Tourists often break the rules on the streets shops banks religious services etc etc Cross culture differences in rules of social interaction Members of individualistic cultures have fewer rules U S Members of collectivistic cultures have more rules Japan Collectivistic cultures people avoid confrontation and negative criticism Individualistic cultures emphasize self assertion and self reliance Silence is a virtue Chapter 10 Most important unit is the family or tribe Villages elders are the leaders they dictate the rules and are given the most Life center in villages respect They are warm friendly relaxed and informal time is unlimited Respect for elders parents ancestors traditions Importance of the family is very high Social harmony sense of obligation loyalty cooperation silence and emotional restraint Try to be politically correct Avoid hurting anyone s feelings Dislike social classes and differences Value friendship The most important values are happiness inner harmony freedom and friendship Africa Asia Australia Europe Have suffered and survived many wars Value education Sense of survival is more important than money Sense of social responsibility observe formal rules and titles Social rules are followed India People don t ask personal questions Don t display affection in public Mostly vegetarian do not drink alcohol love to bargain Latin America Value family Like to socialize Follow protocol Status age and gender conscious Middle East People and country are first Seek to close personal relationship Don t gamble don t drink and don t eat pork Shame means loss of power and influence North America Canada Friendly and more reserved than Americans Proud of their country Don t like to be compared to Americans Respect authority Do not support individualism Prefer cooperation over competition North America United States Believe in equality Believe in success Competitive aggressive Competition is healthy Efficient Not interested in the outside world Random facts England Highly respected goes by authority of name Spain forget time doesn t follow rules of the clock Review Questions Ch 7 Ch 9 1 Describe the demonstration effect 2 Explain how Americans are perceived in communication style 1 What are the rules of social interaction 2 Which are the order or rules of social interaction 3 Which countries are considered to have individualistic cultures 4 Which cultures are considered abstractive 5 Different cultures use specialized vocabulary true 6 The same words can have different meanings true 7 Some cultures use more verbal communication than others true 8 Latino and Arab are very elaborate in communication true 9 How do relationship rules indicate how to behave during a relationship Ch 15 1 What are the major aspects of human behavior 2 What is the meaning of cognition 3 Macro community your apart of 4 Micro your family 5 Describe the micro and macro environment 6 How dos human behavior develop pay attention to interrelationship between the mind affection and cognition 7 The influence in biological and genetic factors what role do they play 8 Feedback to the environment 9 Cultural differences between Canada and the US 10 Which society has more rules collective or individualistic


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FSU HFT 2716 - Chapter 9

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